PREMIER 
"Best and Most Popular Berry" 
Ever since its introduction more than thirty years ago, Premier has 
been “Mr. Strawberry”. I think this is why, when we think of the charac- 
teristics of Premier, we think of the whole strawberry industry. In the 
same way that certain trade names of some industrial products have 
come to apply in our minds to all like products. 
In the last few seasons we have seen thousands of cases of berries 
sell on the huge fruit market at Benton Harbor, Michigan—but Premier 
and Robinson made up 95% of the total. In the berry fields where berries 
were being prepared for processors, Premier was being used in at least 
four cases out of five. 
The Premier plants are large, deep and heavily rooted. This variety 
is not a prolific plant maker, but the good grower has little trouble in 
getting a good row. The plant population may be better in fact than 
for many varieties whose plants may get too thick for best fruiting. 
The foliage is light green, leaves definitely cupped, practically free from 
foliage diseases, and close to the ground to give added protection to 
the fruit. 
The fruit is large, bright red, getting darker when full 
ripe. It ripens uniformly, and a bright green cap adds to the 
attractive appearance in the baskets, helping to sell them at 
the higher price which the quality of the fruit merits. 
The primary berries are liable to be cock’s-comb in shape, with the 
later ones longer and more conical. They are firm in texture, too, keep 
weil on the vines, and hold pretty weli after being picked, which feature 
adapts them to reasonable handling and hauling. 
No berry is frost proof, but Premier is often spoken of as 
such because several fruiting stems appearing in sequence on 
each plant practically insure a sizable crop in case of out-of- 
season frost at any time. 
Premier is quite acceptable for table use, therefore for your garden, 
and for the commercial grower we recommend it without reservation. 
It is the standard of comparison for all other kinds. 
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