Oime for that Oalk About! 
Last year we inaugurated what we called a Talk 
About—a chance for me to talk to all of you at 
once so to speak. It is one of the most pleasant 
tasks I have. 
We are certainly growing, and for that we offer 
our sincere thanks to you, our valued customers. 
Our volume of sales has tripled in three years, 
indicating that you like our service and our 
plants. The statement I made last year is still 
our motto—Broaden our Smile while Increasing 
our Speed of Service. If in any way we can make 
our service to you more efficient or pleasant, we 
would welcome your suggestions. Please write! 
The big news this year is our new price policy. 
Having accumulated enough records to provide 
a fair basis, we have been able to determine a 
pestpaid price for all of our customers in the 
United States. Prices quoted this year are the 
actual costs right to your door if you live in the 
United States. We have not been able to set 
a pattern for doing this on a world-wide basis. 
Distances are too variable, with resultant vary- 
ing costs of transportation. However, the pre- 
determined carriage charge which is included in 
our quoted price—amounting usually to about 
10 to 15 percent of the listed price—will be pre- 
paid by us on all shipments to points outside of 
the United States, and only the balance of the 
carriage charge will be collected by the airline 
on arrival. Thus, our quoted prices are equal 
to all. We know that you will appreciate this 
new policy. 
We have also been able to make some substantial 
price adjustments this year. We have always 
said our policy is to give you the best buy pos- 
sible providing we can still make a legitimate 
profit. Our increased stock, improved growing 
techniques and general management advances 
have resulted in these favorable reductions to 
you. In many instances you can now get a plant 
at a 10 to 15 percent discount on last year’s 
prices. We pledge our continued efforts in this 
direction. 
I extend to all of you a cordial invitation to write 
about your orchid-growing problems. We do not 
claim to know all the answers but we certainly 
will do our best. We are always happy to make 
suggestions as to suitable varieties to grow if you 
will tell us your conditions. 
We have deleted all community pots from this 
year’s catalog. Past experience has taught us 
that it is impossible to keep seedlings in this 
size and in good condition for such a long period. 
We will issue three or four separate lists during 
the year on seedlings of this size. The first will 
go out with this catalog. If you wish to get the 
other issues, please so inform us. 
To those of you who have not as yet tried our 
service or our plants, all I ask is the chance for 
a trial order. We know you will be pleased. 
I cannot stress often enough our policy of 
Satisfaction Guaranteed! We mean every word 
of it. We are human and do make mistakes, so 
if anything ever goes wrong with a shipment all 
you need do is write us. We won't argue the 
point. We don’t believe in it. We accept full 
responsibility for all actions until the plants are 
safely in your hands. Give us the chance to 
correct any mistakes made. 
Again, we all sincerely thank you for your 
wonderful patronage. You may be assured we 
will strive to keep it. 
Aloha, 
CO? nr! 
Wm. Kircu, President 
