6 NORTH SHORE BREEZE 
North Shure Breeze 
Fublished every Friday. afternoon by 
NORTH SHORE BREEZE CO. 
33 Beach Street Manchester, Mass. 
J. ALEX. LODGE, Editor. 
Telephones: Manchester 378, 132-M. 
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Advertising rates on application. 
To insure publication contributions must reach this office not 
later than Thursday noon preceding the day of issue. 
Address all communications and make checks payable tu 
North Shore Breeze Co., Manchester, Mass. 
Entered as second-class matter at the Manchester, Mass., 
Postoffice. 
VOLT 
January 15, 1915. No. 3 
A Boston Daity has become a partner in an unique 
enterprise. A newspaper in another city has united with 
it in employing a high grade staff of experts to serve as 
a Board of Editors. These members are chosen from 
various departments of community life in order to give 
a wide range of experience and knowledge in its works. 
This board will furnish the editorials for both papers. 
The editorials will appear in the two city papers synchron- 
ously and each editorial will be signed, thus giving 
personal credit to the author for his work, placing direct 
responsibility or opinions expressed and giving the read- 
ing public an opportunity to weigh the article written by 
a judgment of the experience, motives and connections of 
the newspaper editor. Such a staff will be not unlike a 
faculty of a university, as each writer wil be an expert in 
his department. This undertaking is novel in practice, 
although the idea has been often expressed in jounalistic 
circles. Now a syndicate of two papers-is to try the 
plan out and if the personnel now engaged can be kept 
at work there is every reason to believe that a new era 
has begun in the journalistic world. The days of the 
“pot boiler” are numbered and the day of the expert 
has come in the newspaper world. 
Tuer Suore Resorts of Massachusetts are preparing 
thus early for a prosperous season in 1915. Thousands 
of people who in under ordinary circumstances wouid 
spend two or three months across the seas are now plan- 
ning to stay in America. Bookings and inquiries are be- 
ing made thus early in the season. And why not? It 
is but a short three months till spring opens. The North 
Shore season now begins earlier and ends later than ever. 
There is a light on the clouds and it is easily foreseen that 
the coming season, despite the depressions of the past 
three months, will be a prosperous one for this North 
Shore. 
THE StTorM EArLy in the week has covered all the 
fields and meadows with snow and the birds are deprived 
of their usual supplies of food. Thoughtful lovers of 
birds are placing food where the birds can find a needed 
meal. Remember the snow covers the birds’ hunting 
grounds. 
THE TIME To Burtp is now! Persons planning con- 
struction work will find it of advantage to consult contrac- 
tors. With steel, lumber and building materials lower 
than in recent years it will be possible for the owners of 
estates upon the North Shore to obtain good service now. 
Tue BritisH-AMERICAN incident is still open. 
Tue Boarp or Drrecrors of the Beverly Hospital 
have set apart the Sunday prior to the last Tuesday in 
October as Hospital Sunday. The last Tuesday in Oct- 
ober is the donation day of the institution. The minis- 
ters of Beverly, Wenham, Manchester and Magnolia are 
requested to set apart the last Sunday as a day upon 
which to receive special contributions in aid of the hos- 
pital. ‘This is an unique and inteersting idea. The hos- 
pital serves the North Shore communities effectively and 
this Hospital Sunday should become one of the estab- 
lished customs on the North Shore. Hospital Sunday 
is a successful enterprise in many places and there is 
every reason to believe that it will be a success in Beverly 
and the North Shore district. 
THE RECOMMENDATION made by Governor Walsh for 
biennial state elections will meet with favor. The annual 
elections now are embarrassing to office-holders and a 
source of inconvenience to the citizens generally. Bien- 
nial elections will be a great gain to this Commonwealth. 
Massachusetts is encumbered by too much law-making and 
it would be a blessing to everyone to have a year off to try 
out a few of the laws now in operation. Councillor Guy 
A. Ham spoke wisely at the Business Men’s banquet Mon- 
day night when he said: “Let us have time to digest the 
laws we have today to adjust ourselves to present day 
conditions before we are forced by new laws into situa- 
fions that are strange and with which we are not familiar.” 
THE AMERICAN PuBLic is being menaced by certain 
yellow journals whose management for the sake of a 
dollar are willing to play fast and lose with so terrible a 
thing as war. ‘The power of the press is great in these 
days and such incendiarism is pernicious, but there is 
nothing that can be done save to depend upon the native 
common sense of the American people. The day has not 
yet arrived when the owners of great journals realize their 
moral responsibilities enough to deter them from making 
commonplace incidents the causes for exciting news 
articles. 
Ir 1s ImposstBLE to dismiss the problem of employ- 
ment that may be traced to individual failings, but in the 
can find employment. There are elements in the present 
situation that must not be overlooked and there are men 
now seeking employment who have been honest, indus- 
trious and thrifty. There are many causes for unemploy- 
ment that may be traced to individual failings, but in the 
present crisis there are causes that are deeper than these. 
Ir 1s CERTAIN now that the peaceful penetration of 
Turkey by the Germans has been successful and that the 
balance of power there has long been German and not 
Turkish. From the results of the last six months it would 
seem that all Europe for a decade has been sleeping over 
a volcano that could erupt at any time. But who in 
America appreciated the dangers abroad? 
THe PHILIPPINE Poricy of the United States is quite 
clear. ‘The American people wish to give the Philippine 
people their liberty, but the problem is not the policy of 
our country, but the question of expediency. When will 
the little brown brother be old enough to take care of 
himself. 
Tur NAME OF THE CONGRESSMAN. from this District 
is now being mentioned as the possible nominee of the 
Republican party for the Vice-Presidency. There is no 
reason why Congressman Gardner cannot creditably fil 
that high office, 
