6 NORTH SHORE BREEZE 
North Shore Breeze 
Fublished every Friday afternoon by 
NORTH SHORE BREEZE CO. 
33 Beach Street Manchester, Mass. 
J. ALEX. LODGH, Editor. 
Telephones: Manchester 378, 132-M. 
Subscription rates: $2.00 a year; 3 months (trial) 50 cents. 
Advertising rates on application. 
To insure publication contributions must reach this office not 
later than Thursday noon preceding the day of issue. 
Address all communications and make checks payable to 
North Shore Breeze Co., Manchester, Mass. 
Entered as second-class matter at the Manchester, Mass., 
Postofiice. 
VOES XU 
IQTS. Nove 4 
January 22, 
The 1915-season on the North Shore, we sincerely 
believe, is to be the busiest and most successful in 
the last decade or more. For a few days this week we 
have had our fingers on the pulse of business as repre- 
sented by the big stores along Fifth Avenue, New 
York, and we feel happy to say that nothing but con- 
fidence is evidenced by these men. We. might say in 
a sort of confidential way that very nearly fifty percent 
of the total business done by the Breeze in the run of 
the year comes from these New York stores, or from 
their summer branches dotted here and there along the 
North Shore. We had a suspicion that our annual 
January visit to these merchants would not be satis- 
factory,—that everybody would want to ‘‘hold off’’ 
and that retrenchment would be in order all along the 
line. Quite the opposite conditions prevailed. Every 
advertiser wanted to renew his contract,—some wanted 
more space, others wanted a longer season, but in no 
case was there any intimation of retrenchment. All 
of which gave a direct expression of the feelings of 
these men of business in the most hustling city of the 
country as to what may be expected at the New Hng- 
land resorts this year. These people would not con- 
tract for summer advertising in January, for greater 
space and longer season, unless they felt pretty con- 
fident they would need more space and more issues to 
vet the most out of the season when it arrived. Boston 
and North Shore merchants ought to learn a lesson 
from this! Confidence—that is what we all need, now: 
confidence in ourselves and in our industry, the indus- 
try of caring for the summer visitor to our shores, the 
grandest, most beautiful section of our country. 
The terrible disaster in Italy has not taken the 
hold upon the sympathies of the public that such a 
catastrophe would have in ordinary times. The horrors 
of the war seem to dwarf the Avezzano incident; but 
the heroic way in which Italy has risen to her task is 
marvelous. The Kingdom has courteously declined 
outside aid and has made it know the world over that it 
ean care for its own sufferers. Brave Italy! These 
days of terror and calamity bring out the heroic spirit 
in human nature. 
Dr. Peer P. Johnson’s address on Preventive Medi- 
cine was favorably received by the Manchester Parent- 
Teacher association. The educational policy of this 
organization is doing much for the welfare of Man- 
chester. 
The Bell’s in-the Tower! Why Dodge the issue? 
The threatened air attacks upon the British coast 
have been made and without great results for the Ger- 
mans. Hver since the Zeppelin air craft has been per- 
fected the probability of an attack upon Great Britain 
by an over-the-sea power has been theoretically main- 
tained. Now the feat has been accomplished. German 
Zeppelins this week attacked Sandringham, Yarmouth, 
Kings Lynn, Cromer and Sheringham on Tuesday even- 
ing. No great loss of life or property is reported and 
the people of those towns were able to bear the attacks 
with presence of mind, fleeing to cellars, extinguishing 
lights and promptly caring for those injured in the 
fray. Such attacks may be frequently expected now, 
but they can have no direct bearing upon the outcome 
of the war. The greatest result that can be accom- 
plished is the nervous fear that must be felt by all of 
the people who live on the coast. An attempt is being 
made by Germany to systematically fray the nerves of 
the English people. To the peace-loving Americans 
such attacks seem the very essence of cruelty. The 
submarines seem to be necessary instruments of war- 
fare in this war, but they lack in their methods the 
manly qualities of open warfare. All is fair in war, it 
is said. Perhaps a bomb dropped in the night is honor- 
able, but America cannot view such forms of honor as 
up to the standard. The believers in international law 
have always supposed that unfortified towns and cities 
were free from such attacks as these. But such is the 
result of the teachings of the religion of valour. With 
it this country can have no sympathy. 
It is perhaps wise for cities to provide work for the 
unemployed so far as it is possible to do so, but there 
is also another side to the question. Is there any valid 
economical or moral reason for communities creating 
unnecessary work just for the purpose of providing 
work for the unemployed? All such false methods of 
relief must be 'paid for by the community eventually 
in added taxes, and the individual helped will be forced 
to pay his proportion of the increased expense in ad- 
ditional taxes or rents and other evidences of the in- 
erease in the cost of living. Municipalities, cannot 
break the laws of finances any more than individuals 
ean. Every financial blunder is accurately reflected 
in the tax rate. It is an open question whether the tax- 
payer should be forced to administer his charity in this 
way. This whole question of making work for the un- 
employed should be carefully considered. 
Will Beverly Farms ever get its library? The 
present cramped quarters are a disgrace to the city. 
The Mayor has done his part in presenting the issue 
and now it remains for the Board of Aldermen to grant 
the requests made by the district. An appropriation 
for the library ought to be forthcoming. 
The Coast Guards who watch our shores for vessels 
in distress should be provided with pensions when in- 
capacitated in the service. But the fight has only 
begun. How strange such a cause should have been 
neglected so long. 
The Beverly Times suggests that money might well 
be expended upon sewers in Ward Six to give employ- 
ment to the men now idle. Beverly Farms needs many 
things more than it needs sewers, 
If New England would study its apple crop it 
could easily rival the products of the River valleys of 
the west. 
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