NORTH SHORE BREEZE 7 
WHILE THE Wak is not yet ended it must be admitted 
that Germany has gained and is holding just what she 
went after. The forces of that country occupy by mili- 
tary rights practically all Belgium. The much-coveted 
seaports have been acquired. I1f Germany can hold the 
boundary of its empire just where it now is until the end 
of the conflict she will be satisfied with the gains made 
if they can be held. The notice given the United States 
that the United States consuls to Belgium must in each 
case be personna grata to Germany is indicative of that 
control in Belgium. But such a situation may not long 
continue. It is evident that the Allies are playing a 
“waiting game” and intend to prepare for a vigorous cam- 
paign to oust the Germans from Belgium. This pro- 
gressive and aggressive policy is likely to become evident 
in the early spring. To cede the coast to Germany 
would be a failure for the Allies. It is the purpose now 
of the Allies to reclaim Belgium, to drive out the Ger- 
mans and restore the power there to the Belgians. Noth- 
ing else can be agreeable to them. The Alsace and Lor- 
raine problem will be settled, but the integrity of Belgium 
' has become now an issue of greater importance. The 
Balkan problem was merely a pretext for western gains. 
The Balkan question will be settled by the war, but as 
matters now stand it does not take a seer to forecast the 
necessity for a desperate struggle to oust Germany from 
Belgium. That is now the task at hand for the Allies in 
the west. 
Tue AcE oF INDISCRIMATE CHARITY has passed. In 
the future large and fruitful gifts will be invested in con- 
structive philanthropies. To prevent poverty, inefficiency 
and crime is a greater mission than to attempt to punish 
crime or cure its evil effects. Good schools are construc- 
tive investments that yield large returns to the community 
by the increased efficiency of its products. In the past 
much has been done for boys and but little for girls. 
But Mr. Theodore Vail has proposed to give to Lydon- 
ville a farm for a school of constructive instruction for 
girls. The state ought to seize the opportunity thus pre- 
sented. Mr. Vail’s constructive ability in managing the 
American Telegraph and Telephone Company is recog- 
nized, but this proposed institution for girls in Lydon- 
ville indicates that his great talerits are being used in 
other ways. The proposition may cost the state money 
but Vermont cannot afford to refuse it. 
A Busrnrss REvIvAL is being talked up and talked 
about and the pity of such enthusiasm is that it is born of 
hopes rather than facts. But it is a long road that has 
no turning and the new year ought to be very prosperous. 
Despite the business depression that exists there is a 
light upon the clouds and before many moons have passed 
the worst of the depression should be passed. 
Tue Tenacity with which woolen stocks have been 
maintained in the present falling market has been one of 
the surprises of the season. It cannot be due ito any 
hopes of European trade for all current manufactured 
articles are sold. It is good to see one thing stand firm. 
Tur Sportinc Epitors are having hard times now 
to keep their pages full and interesting. 
Mayor Hur tey finally met his Waterloo, but then, 
_his slogan was “Watch us Come back.” 
Tue Wave or Crime lengthens as the cold 
strengthens. 
A Happy New YEAR, 
SKILFuL ADVERTISING Pays. Publicity counts. No 
one will purchase who does not know where to find values 
and values must be made known to find purchasers. 
When the public will not buy the adroit publicist forces 
him by peaceful means to trade. No greater success has 
ever been gained by advertisers than in the last week. 
Trade has natural laws. Before Christmas there is the 
usual amount of purchasing done, due to Christmas giv- 
ing. But in the years gone by January has been a dead 
month and the day after Christmas in December the poor- 
est in the year. Then comes the trade schemer. As 
carefully as is the Christmas rush cared for just as 
thoroughly is trade planned for the days just after Christ- 
mas. By skilful management and publicity the advertis- 
ing men have been able to attract thousands of shoppers 
in the leanest days of the year and the post-Christmas 
season and January sales have become features in the 
trade world. Skilful advertising pays. 
THE PuL_Moror is not the success that was heralded 
when it was first placed upon ithe market. It has dis- 
advantages which must be overcome. It has been found 
that its efficacy in withdrawing gases from the lungs is 
marvellous. This part of its work cannot be gainsaid. 
But the effect of the pulling force that draws out the 
death-dealing gases works an injury to the lung itself. 
Often this in itself may be fatal to the patient. The pul- 
motor is not a complete success. It points the way. But 
some careful and ingenius student will be able to perfect 
the present apparatus. It has been suggested that some 
type of pulmotor could be perfected with an oxygen feed 
that would not only draw out foul and injurious gases 
from the lungs but introduce also the life-giving gas, 
oxygen. The experiments are still unperfected, but it is 
certain that work is being prosecuted in the right direc- 
tion. 
Tuer Rarp Tuat Was MapeE on Cuxhaven was spec- 
tacular, successful and wonder-provoking. The result of 
such an affray cannot be great. The war still continues. 
The Cuxhaven incident may have the desired effect in 
inspiring confidence in its air apparatus and minimizing 
the anxiety due to the fear of a Zeppelin attacks upon 
London by Germany. There is but little doubt that the 
incident was planned as a retaliation for the Scarborough 
and Hartlepool attacks by the German cruisers, but both 
incidents are in the same class and while commanding 
attention for a day or two have no real bearing on the 
main isstte. 
SANTA CLAUS must have entered into some arrange- 
ment with Jack Frost to provide good sleighing the night 
before Christmas for his team of reindeer and after 
Christmas for the little boys and girls to try out their 
new skates and sleds. Santa Claus and Jack Frost have 
been good partners. 
Goop ByE Oxp 1914! You were welcome, but you 
have been unkindly. The Salem Fire was enough for 
one year, but the War makes the date, 1914, the scape- 
goat of the new century. 
Ring out, wild bells, to the wild sky, 
The flying cloud, the frosty light ; 
The year is dying in the night; 
Ring out wild bells, and let him die. 
Ring out the old, ring in the new; 
Ring happy bells, across the snow, 
The year is going let him go. 
Ring out the false, ring in the true, 
