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The Daniel Low 
January Reduction Sale 
will open on Tuesday morning, January 19th, at 
8:30 o’clock and continue throughout the week 
This is the Sale that all Essex County looks forward to each 
year. Every department of the Store will be represented in the Sale. 
Many of the articles included are from our regular catalog stock. Some 
things are offered because they have been discontinued from our catalog; 
some things are included because our stock on particular numbers is too 
large. Besides this there are always many odd and attractive articles 
which cannot be classified but which are offered at a sacrifice because 
it is more profitable for us to turn our capital promptly and make room 
for the new spring stocks. 
Suppose you were allowed to go through a big jewelry store and 
select things you have long wanted and needed—and articles suitable for 
gifts—all from the regular stock—and you were allowed 20 percent dis- 
count on this thing and 50 percent on something else, and 35 percent on - 
still another article, wouldn’t you welcome the opportunity? That is 
practically what the Daniel Low January Reduction Sale means:  Dis- 
counts range from 20 to 50 percent. Everything included in the Sale is 
plainly tagged with the regular price and the Special Sale price, and 
placed right out on top of the counters for your easy inspection. 
“A dollar saved is a dollar earned.” Why not earn money for 
yourself by buying at this Reduction Sale those things you need for 
vour home and your personal use, and laying away some desirable articles 
for gift occasions? Many folk anticipate for birthdays and weddings, and 
even for the next Christmas at this annual Sale. [he generous ‘price 
reductions make such investments very profitable. 
Make a note of the time—Tuesday, January roth, beginning at 8.30 
A. M. and lasting throughout the week. Wise shoppers will come the first 
day ! 
Kindly tell your friends about this Sale. 
Daniel Low & Co., Inc. 
Jewelers and Silversmiths 
Salem, Mass. 
iin) 
Friday, January 22, 1915. 
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