NORTH SHORE BREEZE 4 
A Letter in the Wrong Place makes a difference. A Remedy for “Nothing FR nit nt! 
The Hebrew motto has been mutilated by a careless 
artist and the characters translated read, instead of 
“light and truth,’’ ‘‘blasphemers and farmers.’’ Yale 
HEN one’s store is over-stocked, 
athletes may feel inclined to the incorrect motto the And the steady trade has balked, 
day after a ‘‘drubbing’’ by Harvard on the gridiron, One feels plumb up against it, as 1t were. 
put the correct reading is more in keeping with the suc- But there’s a way to meet conditions 
That arise from wrong ambitions; 
cesses and ideals of the University. ; 
Just advertise, and one should not defer. 
The Press and the Pulpit must choose their words, Go about it right away, 
during these dark days with care and true neutrality. Prepare an ad. and say 
America cannot escape the suffering due indirectly to Exactly what the public ought to know, 
the war, but it can avoid the internal difficulties that About stupendous bargains 
will follow the violation of the spirit of true neutrality. At the smallest living margins; 
Then see how fast the business will grow. 
Dr. Thomas Edward Green has summed up the Dont loose couraeer by the squeeze. 
causes of the world-war succinctly when he attributes Bring the troubles to the Breeze 
it_to race hatred, greed, revenge, and jealousy ; That prints advertising copy clear and neat 
*‘Hurope exploded because it was loaded.”’ Giving iraiheul RPT ake / 
; ; i Based on twelve years’ reputation 
There Are Many Evidences of retrenchment evi- Midst the highest class of buyers, one could meet. 
dent in many merchantile industries, but the last six — Francis M. Chase. 
months has not seen any marked decrease in the savings pins Basel la 
bank deposits in Massachusetts banks. The Maine Authorities handled the Horn incident 
with rare good judgement. He has violated the nen- 
It is One Thing to declare a blockade; it is another _trality of the United States and should be severely pun- 
thing to maintain it against an armed foe. ished for his act. 
The Pension Roll. ing prophets said that it would bank- ernment policy was not as liberal as 
The annual pension roll is now rupt the government, but the rapid now, but when there were more 
$165,000,000, and an appropriation passing of the old veterans has _ soldiers to pay pensions. 
for that amount is being provided by brought on a condition so that the —— 
Congress. When the ‘‘dollar a day’’ roll is much lighter today than it Don’t contradict people, even if 
pension law was passed the groan- was a few years ago, when the gov- you’re sure you are right. 
MANCHESTER'S MANCHESTER'S 
NEW STORE THE BRANGH NEW STORE 
AN ENORMOUS BUSINESS 
At our opening last week we did the largest business ever transacted by any store in Manchester 
Not one disappointed customer left our store. Here are a few of our unusually low values for 
Saturday and the following week. 
Lowest prices you ever paid on Ladies, Misses, Men’s, Boys’ Apparel 
Ladies $10-$15, Ladies’ Silk Shirt Waists, $3 grade 1.98 | Children’s Dresses Latest Spring Ladies $10- 
$10-$ Ladies’ Flannellete Night Robes $1 style 50 & 75c. grade "390, $ $12 
SILK DRESSES grade : 59c. | Children’s Angora Hats, 50c. grade 10c. COATS 
Ladies’ Flannellete Petticoats Extra Ladies’ & Gents’ Unbrellas 50 & $1 
Heavy, 59c. grade 33¢, grade 39¢, 
3 69 Ladies’ Rain Coats, 2.98 | Children’s Shoes sizes 3 to 7 49c, 
° Ladies’ Dress Skirts, $2.00 grade 98c. | Children’s Shoes, soft sole, 8c. 8 
Ladies’ One Piece Serge Dresses Men’s Pants, $1.50 grade 98c. a 
$3.50 grade 1.98 | Men’s Serge Caps, 50 & $1 grade 39¢. 
La d ies and gers oe ee ae arty ae Men’s Hats, latest styles $2 grade 85c. 
Muff and Scar 5 grade : Py eee ng epee (Oe PR : 
Misses $15-$20 | Ladies’ Black eat oende ae Men’s 4 ply Linen Collars 15¢e. grade Tc. Men’s 
Val Lace, 12 yards for 3c, | Men’s Sweaters, $4.00 grade 1.98 
SUITS Cloth Brushes, 25c. grade 8c. | Boys’ Wool Sweaters, $1.50 grade 95¢. RAINCOATS 
Pocket Knives, 25 and 50c. grade  10c. | Boys’ Suits, $3.50 grade 1.98 
A 908 Rompers, 25 and 50c. grade 35c. | Men’s Rubbers, 59¢, 908 
P) Children’s Coats, $3 and $3.50 grade 98c. Women’s Rubbers, 42c. C 
Ages 3 to 14 Children’s Rubbers, 32¢. 
HOUSEDRESSES | JHE BRANCH TOOTH BRUSHES 
33c Postoffice Block, 7 Beach St., Manchester 1cea 
