NORTH SHORE BREEZE 
The true test of worth 
is character 
scientious and who are strictly honest. They would rather lose their right arms than tell 
an untruth about their products or mis-represent them in any way, while no bribe, however 
seductive it might be, could induce them to sacrifice principle or quality for the sake of gain. 
Such business firms are upright in character, respected by the community and city in which 
they are established, while worthy appreciation and recognition of their virtues are shown by an 
increasing confidence and patronage of the public. Likewise with goods offered for sale by them, the 
test of real value lies in their character—not their price. 
When applied to 
Mattresses 
This is emphatically true. The intrinsic worth of a mattress is its character and that is its filling— 
not its outside covering. Many a fancy ticking hides a questionable filling. It is a regrettable fact, 
well known to the trade, that some mattresses are filled wholly or in part with shoddy cotton wool. 
This is made from’cast away, dirty, germ-ridden clothing obtained largely if not altogether from 
foreign countries—the American product being generally far too good in quality, hence more ex- 
pensive in price, therefore not used. The bad character and unsanitary condition of such mat- 
tresses can be easily imagined, while no less foreseen is the great danger to health which lies in 
their use. 
Like the Diamond Beside the Stone of Paste are 
Titus Mattresses 
They are, everyone of them, made from the cleanest and best legitimate materials under the 
strictest sanitary conditions. 
Our HAIR mattresses we do not keep made up because they deteriorate when so kept. We 
make them to your order—same’s you’d have a dress or suit made to your measure. Our COTTON 
FELT mattresses are made under aseptic conditions of the cleanest, purest and whitest cotton; each 
fibre being laid crosswise until a thin ‘‘felt’’ is made; several of these “‘felts’’ are laid one above the 
other, then pressed to the proper density; thus making OUR FELT mattresses perfect in evenness, 
smoothness and softness. And we sell these 
For as little as $11.00 each 
Plain cotton mattresses are different—they’re stuffed with cotton in wads—there’s a hump here 
and a hollow there in them—‘‘poor things’’ to sleep on. 
Our soft Top and Bottom mattresses have the pure white cotton in them-—not shoddy wool, as 
commonly used. 
We’ve been selling ‘‘character’’ mattresses for the last fifteen years and not one has ever 
been returned as unsatisfactory or its contents questioned. (We ‘‘knocked wood”’ then, hear it?) 
A ND this applies to things, as well as to individuals. There are firms in business who are con- 
Our mattress department is surely Essex County’s ‘‘character’’ department. Are you patron- 
izing it? Then you’re sleeping well. 
A. C. TITUS & CO., SALEM, MASS. 
