Your Christmas Shopping! 
Now that the Christmas shopping season is approaching we want 
_ to remind you that we shall be glad to have you make our store, cen- 
trally located as it is, your Christmas shopping head-quarters. We want 
you to feel perfectly at home, to meet your fiiends here, to wait for your 
ae car or train, or to have your motor call for you. This we invite you 
7 to do, and in making use of our store in this way you do not involve 
the slightest obligation to purchase. We are here to serve you in 
every way we can. You will always find new goods to interest you 
and our salespeople are pleased to show es whether you intend 
purchasing or not. 
You will soon be confronted by the problem of buying your 
Christmas gifts. There are, we take it, two great problems in gift- 
buying. We all must face one or both of them. 
First is the problem of getting something that will be suited to the 
recipient—something he or she will be pleased with, will use and can 
keep as a permanent reminder of the giver. In other words, a gift that 
will be really appreciated. 
The second problem is to cover your entire list of Christmas 
gifts without exceeding the amount your judgement says you should 
expend... 
In the solving of both of these problems we always have been 
particularly fortunate because our stock is so comprehensive, so var- 
ied, and made up of so many unusual and interesting articles, at prices 
which are within your means. We cannot better express ‘what our 
service is than to quote a lady who came to our store to shop last 
Christmas after having tramped weary miles through stores in various 
cities, vainly trying to solve the Christmas-gift problem. She wrote :. 
-“When-I came into ‘your. store my Christmas shopping’ 
troubles began to. disappear, and when I went out they were - 
over! And I felt so satisfied with all my gifts this Christ- 
mas.” 
We think you will have the same experience and we give you a 
_ most earnest invitation.to visit our. store before you start the annual ° 
‘weary search, and see for yourself just how much we can help you. : 
The Christmas spirit is already in the air! Start your Chidetaise 
shopping early.. You will-find better assortments of goods, better at-. 
tention, prompter service, and you will have done your part toward 
making the Christmas season easier and happier for those who serve | 
you. 
ee 
Daniel Low & Co., In nc. 
Jewelers & Silversmiths 
Salem, Massachusetts 
North ‘Shore Breeze, November 29, 1912. 
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