Worth While Christmas Gifts 
at Daniel Lowe’s 
Think of Christmas gifts that will spread the Christmas hap- 
over many. years! 
piness over the whole year 
Think of gifts that will endure——constant happy reminders 
to your dear ones and friends of your love and friendship. 
Do not such gifts appeal to your judgment and your sense of 
the fitting in gifts? 
Practical, sensible, useful things, withal dainty, artistic and 
refined, are the kind of gifts we invite you to consider. Our 
store is pre-eminently a store of gifts—gifts of the worth while 
kind which will spread the Christmas happiness over years to 
come and will be an enduring symbol of your love and friendship. 
The very nature of our wares—for the most part either to be 
worn or to perform a definite service—makes of them gifts of 
peculiar fitness. 
In reality our store is a collection of half a dozen gift shops 
in one. It makes your Christmas shopping easy, and when you 
send a gift in a box bearing our name you know in advance that 
it is sure of an appreciative welcome. 
And here is the best part of it all: Worth while gifts are no 
more expensive than things of a less durable and less serviceable 
nature. Indeed, we pride ourselves on the very large number of 
things in our stock at very modest prices. 
A single visit to our store will be sufficient to give you a 
feeling of relief about your Christmas shopping. It will solve 
those perplexing problems that puzzle you now. Let the first 
shopping trip you plan start at Daniel Low’s, and reemmber that 
no matter how many times you come in you involve no obligation 
to purchase. 
Daniel Low &Co., Inc. 
Jewelers & Silversmiths 
Salem, Massachusetts 
_ ein * reer 
North Shore 
Breeze, December 6, 1912 
