8 
NORTH SHORE BREEZE 
—+——- 
NORTH SHORE BREEZE 
Published every Saturday Afternoon, 
J. ALEX. LODGE and A. E.. McCLEARY;, 
Editors and Publishers. 
5 Washington Street, Beverly, Mass. 
Branch Office: Pulsifer’s Block, Manchester, Mass. 
W. L. MALOON & CO., PRINTERS. 
Terms: $1.00 a year; 3 months (trial), 25 cents. 
Advertising Rates on application. 
(>To insure publication, contributions must reach 
this office not later than Friday noon preceding the 
day of issue. 
All communications must be accompanied by the 
sender’s name, not necessarily for publication, but as a 
guarantee of good faith. 
Communications solicited on matters of public in- 
terest. 
Address all communications and make checks paya- 
ble to NoRTH SHORE BREEZE, Beverly, Mass. 
The BREEZE is for sale at all news stands on the 
North Shore. 
THE BREEZE AND ITS PURPOSE. 
In this the first issue of the Nortu 
SHORE BREEZE, its editors desire to 
thank the people of the various com- 
munities which the paper represents 
for the generous manner in which they 
have taken hold of this new project. 
The number of subscriptions that 
have been received in advance and the 
generous endorsement given by the 
business men lead us to think the 
BREEZE has not entered a_ barren 
field. . 
The Breeze has a field all its own. 
Unlike other publications in this sec- 
tion, it does not localize itself. It 
seeks, rather, to promote the interests 
of the North Shore as a unit, and to 
furnish the people of the North Shore 
a first-class weekly publication. 
The popularity of the North Shore 
as a resort is growing from year to 
year. It now attracts hundreds of 
wealthy people the country over, who 
spend the greater part of the year 
here. In fact, if present indications 
are any criterion, we have reason to 
believe that the “‘summer season.”’ is 
fast outgrowing itself, and. ere long 
these picturesque shores and wooded 
hills will have equal attraction for 
wealth in winter as in summer. 
It is the North Shore, then,—not 
Beverly alone, or Manchester, or Bev- 
erly Farms, Prides, or Magnolia, but 
all of these as one,—that the BREEZE 
considers within its scope. 
Though each community may have 
interests clearly local, yet there are 
interests which affect all and toward 
the welfare of .which all should work. 
In brief, we desire to regard the 
North Shore as one big town made up 
of seberal communities. We purpose 
to give the neWs of each of these com- 
munities in a manner that will interest 
all. 
A newspaper, particularly in a ter- 
ritory such as the BrEEze covers, has 
the responsibilities of a semi-public 
institution. Its most important func- 
tion is to print the news ; but news of 
a select kind, doled out in a most at- 
tractive manner. 
The Breeze will endeavor, as far 
as possible, to sift from the immense 
amount of weekly happenings those 
which are of general interest, and 
present them to our readers in a 
bright, readable style. 
To effect this end, we, first of all, 
adopt the popular magazine size for 
our paper. Fora weekly publication 
we believe this to be better, both for 
the reader and the advertiser. We 
also think this size page is better 
adapted to the kind of news we 
purpose to print and to the special ar- 
ticles on topics of local interest which 
we shall publish each week 
To present the news successfully, 
the editors must have the co-opera- 
tion of the people. This we are as- 
sured of from the hearty and gener- 
ous support we have already received. 
Through our advertising columns 
we expect to be particularly useful to 
business men and to the merchants of 
the community who have goods to 
sell, and also to the people in general 
who have goods to buy- Our col- 
umns will furnish a medium through 
which the business men of the North 
Shore may reach their customers. 
Politically the BrEEzE does not 
wish to pose as a party organ, nor 
does it wish to enter to any great ex- 
tent into the field of national politics. 
We do not believe the field of a local 
newspaper embraces 
widespread in its bearing. Still, as it 
is necessary for every citizen to take 
a stand one way or another, so per- 
haps it is necessary for every news- 
paper to show its colors in all issues 
that may arise. We believe the 
country under the administration of 
Theodore Roosevelt has been making 
good progress. We believe that no 
man who has occupied the president- 
anything so” 
ial chair within many years has given 
better satisfaction, and that no man 
has conducted the affairs of the na- 
tion with more vigor and honesty, and 
with more credit to the country and 
to himself. We believe that a second 
term for President Roosevelt will be 
for the best welfare of the country at 
large. 
In local politics, the questions that 
arise are of such a nature that they 
cannot be associated with either of 
the two great parties. In all local 
questions the Breeze will stand for 
what it sees to be the best interests of 
‘the North Shore, and it will advocate 
the election of those men to office 
who seem best qualified to fill the of- 
fice with honor, 
Another break, this being the fourth 
within a few months, occurred in the 
water pipe on Washington street, Bev- 
erly, Wednesday. It is only another 
proof of the fact that the old cement 
pipe, that has been in service now for 
thirty-three years, has passed its days 
of usefulness and ought to be removed 
at once. The pipe is rotten through 
and through, and wherever it exists is 
a. menace to the public. It is said 
that a new pipe is to be placed the 
entire length of Washington street in 
about two weeks. It is sorely needed 
and the change should have been 
made some time ago. However, bet- 
ter late than never. 
Manchester will get her electricity 
from Beverly at a “fair”’ price, ac- 
cording to a statement of Manager 
Cushing. Manchester has so much to 
be proud of. Beverly can still look on. 
How much brighter those new lights 
will seem to Manchester. folk when 
they can feel they are getting them at 
a “fair”: price, 
««¢ A Small Lady’s Watch’ has been 
lost in Beverly, according to a recent 
advertisement in the Beverly Times. 
An 86-pounder, perhaps.” — Salem 
News. 
“Children Bitten by Mad Lynn 
Dog”’ is the heading which catches 
our eye on the next page of the News. 
What makes the Shoe City “mad” 
—the dog, or.the children, or is it the 
jocose remarks of the News? 
Such actions! Oh, that the olden 
days of love-making would return, 
when the article can be manufactured 
