NORTH SHORE BREEZE 
NORTH SHORE BREEZE 
Published every Saturday Afternoon. 
J. ALEX. LODGE and A. E. McCLEARY, 
Editors and Publishers. 
5 Washington Street, Beverly, Mass. 
Branch Office: Pulsifer’s Block, Manchester, Mass. 
W. L. MALOON & CO., PRINTERS. 
Terms: $1.00 a year; 3 months (trial), 25 cents. 
Advertising Rates on application. 
)&=-To insure publication, contributions must reach 
this office not later than Friday noon preceding the 
day of issue, 
All communications must be accompanied by the 
sender’s name, not necessarily for publication, but as a 
guarantee of good faith. 
Communications solicited on matters of public in- 
terest. 
Address all communications and make checks paya- 
ble to NoRTH SHORE BREEZE, Beverly, Mass. 
_The BREEZE is for sale at all news stands on the 
North Shore. 
ENTHUSIASTIC WELCOME, 
The enthusiastic welcome accorded 
the first issue of the BREEZE is highly 
gratifying. The many good things 
that have been said about our. first 
issue are, of course, very pleasing, and 
even more so are the subscriptions 
that have been pouring in each day, 
testifying as they do in no unmistak- 
able manner to the good will of the 
subscribers and to their appreciation 
of our efforts to give to all sections of 
the North Shore a paper that is repre- 
sentative of the whole and which at 
the same time does not neglect the 
individual interests of the various 
places covered. 
Recognizing the fact that the North 
Shore did not consist solely of Man- 
chester, or Beverly, or any other one 
community, but that all together went 
to make up one grand whole, and that 
each locality had interests in common 
with every other, the editors of the 
BREEZE conceived the idea of publish- 
ing a paper that would be representa- 
tive of the North Shore and its life. 
- In our first issue we tried to give a 
resumé of the most important happen- 
ings of the week in a bright, attractive 
and readable style. How well we 
have succeeded is, of course, for our 
readers to judge. 
That our efforts have not been 
wholly vain we are-assured from the 
generous response vouchsafed in the 
line of letters of commendation entire- 
ly unsolicited, and by the large number 
of subscriptions received. 
It is our aim to make each 'succeed- 
ing issue better than the one preceding, 
and it is our purpose to work for the 
betterment and for the advancement 
of all North Shore interests in every 
way possible. 
Read the BRrEEzE if you want to 
know what is going on in your own 
midst. No other paper gives you 
what you are after.. Read it! Sub- 
scribe for it! Fill out the blank form 
printed below and leave it with any 
newsdealer on the shore, or send it to 
the NorTH SHORE BREEZE, 5 Wash- 
ington street, Beverly, or Pulsifer’s 
Block, Manchester. 
North Shore Breeze: 
Please send the 
Lreezse to the address given below 
Gentlemen: 
for months. 
Name and Address: 
MEMORIAL DAY. 
Dr. Thomas Van Ness said in the 
course of his lecture at Manchester 
last week “The memorial virtue is im- 
mortal. Veneration comes only as we 
realize the debt to those who have 
passed beyond.”’ 
We are all too prone in this day to 
forget the motives which prompt. our 
actions and to overlook the true mean- 
ing of what we do. Decoration Day, 
the day of all others in the year for us 
to be imbued with the thoughts of 
veneration and commemoration, is 
getting to be one in which we aim to 
get all the pleasure-making, gaiety and 
amusement that can be crowded into 
one day. 
Are we not getting away from the 
true meaning of the day? Is not the 
sacredness and venerating motives 
which should predominate our actions 
on Memorial Day being lost in gaiety 
that is more appropriate to the Fourth 
of July. 
Memorial Day has been a national 
holiday that we might on that day, 
the country over, do honor to the 
heroes who fought and died for the 
preservation of our country. . 
As we watch the ever-decreasing 
line of veterans march out to deck the 
graves of those comrades who have 
passed beyond, should it not imbue us 
with the true spirit of loyalty to our 
country, respect for our nation’s 
heroes and with motives that will make 
the day set apart for Decoration Day 
a day of commemoration rather than 
a day of merry-making and pleasure- 
seeking? 
No doubt the ladies getting on the 
electrics in Beverly will receive the 
best of attention from the conductors 
hereafter. The reward which came 
to a local man through his courtesy is 
only another illustration of the fact 
that it pays to do a little more than 
what is barely necessary to hold one’s 
position. A trip to the world’s fair is 
not always the result of such courtesy, 
but the policy of being a gentleman 
at all times is always a paying one in 
the long run. We congratulate Mr. 
Ober. 
The first spile for the town landing 
was driven this week. So now we are 
pretty sure to have a public landing 
place after all. After many, many 
years of deliberation, and many, many 
years of talk, we have at last got to 
the point we ought to have been ten 
years ago. But $19,000 for that 
marsh! U-ugh! If the few dollars 
necessary to buy the marsh had been 
put up ten years ago instead of talk- 
ing about it, what a nice little sum the 
town would be in pocket now. 
The month of roses is almost with 
us. Itis likewise known as the month 
of weddings and is also held sacred to 
the sweet girl graduate: 
The band concert Saturday night 
brought the hoped-for results. Cabot 
street hasn’t been so thronged with’ 
people for some time. Business was 
good, too, along the street, and the 
wisdom of the scheme was proven 
beyond a doubt. 
Where the BrexEze can be bought :— 
Beverly News Gog. «0.5 » Met Beverly 
Millett’s 2:1 ssh eS he Fa SE: Ps 
Twohie'S so... a - see i 
Hintoon'seccmervities sis Beverly Cove 
Floya’sigae 0h) singin see Manchester 
J. SMReece eae eres oe ot 
Pidgeon'st acer nacem toler S 
Marshall’s. Drug Store. ..Beverly Farms 
French’s Variety Store.../.../Magnolia 
Railroad Stations on the Gloucester 
Branch 
