10 
NORTH SHORE BREEZE 
Published every Saturday Afternoon. 
J. ALEX. LODGE and A. E. McCLEARY, 
Editors and Publishers. 
5 Washington Street, Beverly, Mass. 
Branch Office: Pulsifer’s Block, Manchester, Mass. 
W. L. MALOON & CO., PRINTERS. 
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Communications solicited on matters of public in- 
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Address all communications and make checks paya- 
ble to NORTH SHORE BREEZE, Beverly, Mass. 
The BREEZE is for sale at all news stands on the 
North Shore. 
What is so rare as a day in June! 
“You can’t fool all the people all 
the time,”’ especially in St. Louis, as 
.was evidenced by the attack on the 
bull ring there last Sunday. 
Those electric lights! We hope the 
first place they'll put one will be 
behind the clock in the Public 
Library. What’s the use of having 
an illuminated clock, anyway, unless 
you keep a light behind it? 
The Beverly Farms firemen are not 
loath in rendering assistance to their 
neighbors when the chance is offered. 
No; even if they did make a fast 
sprint down over the road to Man- 
chester Monday morning, through a 
mistake on the part of a Manchester 
laddie, they were on hand with the 
goods, and that’s what we like to see. 
A Beverly pastor took occasion last 
Sunday to denounce club life and to 
warn young men against affiliating 
with clubs. No doubt he was influ- 
enced by the occurrence at the Pas- 
time club a short time ago. And yet 
there is a great deal of reason for his 
remarks when things do not go so far 
as in the case mentioned above. 
The modern club in many instances 
has become simply a loafing place and 
even where liquors are not served the 
influences are anything but elevating 
and more dangerous from the fact 
that they are considered eminently 
respectable. 
The true function of the club is to 
promote social intercourse among its 
NORTH SHORE BREEZE 
members. Every club should have 
some definite object to promote and 
it should give to its members oppor- 
tunity for such recreation and enter- 
tainment as will broaden their horizon 
and add to their outlook on life. 
When this is disregarded and the 
club degenerates simply into a loafing 
place it would be far better for all 
concerned if it ceased to exist. 
Saturday Night Concerts. 
Why cannot Manchester have band 
concerts every Saturday night? 
There seems to be a growing senti- 
ment among some of the business 
men of Manchester that it would bea 
feasible scheme to run a series of 
band concerts in the town this sum- 
mer. And it is understood that there 
is a feeling among the members of the 
Manchester Brass Band that they 
would like to give a concert at some 
place in the town once a week. 
We think it a good move to urge 
some means of having Saturday night 
concerts. 
The experiment has been tried in 
other towns by business men to draw 
trade. It is being tried in Beverly 
now and is proving an unqualified 
SUCCESS. 
Our attractions are our “stock in 
trade.” We have a good band in 
Manchester and why not give the 
boys an opportunity to show their 
worth? The minimum cost of a con- 
cert, with 20 pieces, it is said, would 
be about $35. There are certainly 
enough enterprising business men 
who would be willing to contribute to 
such a project. And there are lots 
who are not business men; there are 
our summer residents who have al- 
ways shown themselves willing to 
further a good and worthy object 
when called upon. 
And where would we suggest that 
the band play? Well, there are sev- 
eral places. In Beverly the band 
parades the street. That would not 
be quite so appropriate in Manches- 
ter, perhaps. The Common is the 
first place we would suggest, in the 
rear of the police station, near the 
landing. 
A bandstand? Ah! That’s an 
easy matter. The town is sure- 
ly enough in need of one. The mat- 
ter of a bandstand should not stand 
in the way for one minute. Let the 
town erect one. One could be built 
at a maximum cost of $50. The 
selectmen have at their,disposal $1000 
for incidental expenses, a part of 
which might well be expended in this 
way. 
thing. Have band concerts every 
Saturday night the rest of the sum- 
mer. Keep the people home and 
thus benefit home trade. We will 
find that it will add materially to the 
life of the town. 
The North Shore. 
The scenic beauty of the North 
Shore was never better than it is 
now. The beautifully shaded drives, 
the meadows green, and the ever at- 
tractive ocean stretching her little in- 
lets in to our very doors almost, offer 
attractions for the lover of nature 
rarely found. 
We are proud of our North Shore. 
We are proud of its picturesqueness. 
We are proud of its historic signifi- 
cance as well as its natural beauties. 
We are proud that we live right here 
on the North Shore. 
Most resorts— whether winter or 
summer — hold out certain attractions 
as drawing cards. It is either the 
mountain scenery, the water, the 
country, or the beach. The North 
Shore holds out no one of these; it 
offers all, and far more. 
Each year sees improvements going 
on to further beautify the shore. We 
are building new roads through the 
shady woods, beautifying our water 
front, laying out parks and making all 
kinds of permanent improvements. 
Where in the whole country can 
one find a more delightful drive than 
that up the shore from Magnolia to 
Beverly? From the rough, churning 
waters of Norman’s Woe, over the 
beautiful roadways, through wooded 
groves, by magnificent estates, at 
first on the border of the ocean and 
again in the thick woods, to the Gar- 
den City of the North Shore. And 
what an enchanting drive! We 
_ think, we feel, yes, we know there is 
no place like our own North Shore. 
The June weather makesa rain-coat 
or an umbrella an acceptable wedding 
gift this year. 
Let’s get together and do some- 
EEE 
