10 
NORTH SHORE BREEZE 
Published every Saturday Afternoon, 
J. ALEX. LODGE and A. E. MCCLEARY, 
~ Editors and Publishers. . 
5 Washington Street, Beverly, Mass. 
Branch Office: Pulsifer’s Block, Manchester, Mass. 
W. L. MALOON & CO., PRINTERS. 
Terms: $1.00 a year; 3 months (trial), 25 cents. 
Advertising Rates on application. 
\&=>To insure publication, contributions must reach 
this office not later than Friday noon preceding the 
day of issue. 
All communications must be accompanied by the 
sender’s name, not necessarily for publication, but as a 
guarantee of good faith. 
Communications solicited on matters of public in- 
terest. 
Address all communications and make checks paya- 
ble to NORTH SHORE BREEZE, Beverly, Mass. 
The BREEZE is for sale at all news stands on the 
North Shore. 
Labor day next. 
The days are growing shorter. So 
is the summer. Make the most of 
what is left. 
Buy the BrEEzE on the train and 
read all the North Shore news on your 
way home Saturday evening. Ask 
the newsboy for it. 
June had 8f days this year, accord- 
ing toour friend the Gloucester Times. 
On the date line of the front page last 
week we noted in bold type “June 31, 
1904.”’ 
The Welsbach street lighting com- 
pany evidently are going to work for 
a continuation of their services in 
lighting the streets of Manchester. 
We note this week they have put in 
75 new boulevard lights. Well; let 
em fight it out. Electricity vs. gaso- 
line! 
The President’s daughter came to 
Manchester to seek rest and quiet, 
and to drink in the beauties of this 
glorious North Shore. Allowing that 
she may have found “ quiet,’’ yet we 
question whether Miss Alice has 
found much ‘rest’’ mid* these sur- 
roundings. Society has been too 
alert to make things restful for the 
distinguished young woman. Being 
of that strenuous type of which her 
father is the leading exponent, we 
hesitate to say whether we think Miss 
Roosevelt would have preferred wrest- 
ling with the surf at Singing Beach, 
driving, tennis, golf and yachting to 
the many dinners and luncheons given 
in her honor. 
NORTH SHORE BREEZE 
A Personal Word. 
In this, our eighth number, we 
would like to say just a word about 
ourselves: what we have done thus 
far and what we propose to do. 
During the two months in which 
we have been with you we have sought 
to conform to our motto and make 
the BREEZE ‘‘A weekly journal devoted 
to the best interests of the North 
Shore:2 
We have given in a brief and con- 
cise form the best, and only the best, 
news of the North Shore. 
We have introduced several new 
features in local journalism, and have 
given features that must be of interest 
to every lover of our North Shore, 
whether a regular resident or a mem- 
‘ber of our summer colony. Among 
these features have been a series of 
short sketches of places of historical 
interest and beauty spots, illustrated 
by the best half-tones to be secured. 
We have published from time to 
time several articles of a historical, 
scientific or literary value of special 
interest to North Shore readers. 
In our advertising columns we have 
presented to the people of the North 
Shore a list of the best houses from 
Salem to Gloucester, advertisers whom 
we can personally recommend to our 
readers. Believing that trashy adver- 
tising lowers the tone of a paper as 
much as trashy reading matter, we 
have sought and obtained only high- 
grade houses. 
For the future we may say in brief 
that we intend to continue our present 
policy, and no effort will be spared to 
make each issue better than the pre- 
ceding. 
We seek to give the best news, and 
ask your co-operation in our efforts. 
In our editorial columns we will 
continue to devote ourselves to the 
advancement of North Shore interests. 
Any suggestion of matters for con- 
sideration will be gladly received. 
We shall continue the series of 
sketches on historical and beauty 
spots on the North Shore. 
We shall shortly begin a series of 
copyrighted articles on “ The Arctic 
Regions,’ by W. S. C. Russell. Mr. 
Russell is a contributor to several of 
the leading magazines and isa lecturer 
of repute. These articles alone will 
be worth far more than the cost of 
the paper. 
The Nortu Sore Breeze, printed 
on the best stock, in clear type, neatly 
bound, and filled with reading matter 
of a high grade, will be a magazine 
worthy of the most beautiful section 
of the New England coast, the historic 
North Shore. 
Beverly, Old and New. 
A pastor of one of our churches, in 
an address a short time ago, charac- 
terized Beverly as two different cities. 
He spoke of the Old Beverly and the 
New Beverly. His words were preg- 
nant withtruth. Beverly is changing. 
With the advent of thousands of 
new people, as will be the case with 
the opening ot the big, new plant at 
Ryal Side, a great change must neces- 
sarily come over the whole city. 
Beverly has always been one of 
those ultra-conservative cities, a few 
of which exist in New England. Set- 
tled by the old Puritans, their descend- 
ants have continued to live here, and 
the Garden City of the North Shore 
has to a great extent, far greater than 
one would imagine possible, kept itself 
aloof from the problems that confront 
other cities, problems necessarily com- 
ing up with the modern industrial 
regime. The city has been in many 
respects like the old country village 
where everyone knew everyone else. 
The old puritanical ideas and customs 
have been kept up, and the bustle, 
activity and turmoil of manufacturing 
cities have not entered here. 
But the old order is changing. A 
vast crowd of people from the outside 
world is pouring in, and anew Beverly 
must be the result. What changes 
will this influx of new life bring to 
the quiet old town? That there will 
be changes no one can doubt. Changes 
politically, socially, industrially. With 
growth comes responsibility, and this 
is as true of a city as it is of an indi- 
vidual. What way will Beverly grow ? 
We cannot predict. But it is safe to 
say that in the future we shall be 
confronted more and more with the 
problems common to the industrial 
cities about us, and the welfare of 
Beverly, and to a certain extent of 
our North Shore, is dependent upon 
the way ‘Old Beverly’’ meets the 
crisis that must necessarily come. 
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