10 
NORTH SHORE BREEZE 
Published every Saturday Afternoon. 
J. ALEX. LODGE and A. E. McCLEARY, 
Editors and Publishers. 
5 Washington Street, Beverly, Mass. 
Branch Office: Pulsifer’s Block, Manchester, Mass. 
W. L. MALOON & CO., PRINTERS. 
Terms: $1.00 a year; 3 months (trial), 25 cents. 
Advertising Rates on application. 
(<#~To insure publication, contributions must reach 
this office not later than Friday noon preceding the 
day of issue. 
All communications must be accompanied by the 
Sender’s name, not necessarily for publication, but as a 
guarantee of good faith. 
Communications solicited on matters of public in- 
terest. 
Address all communications and make checks paya- 
ble to NoRTH SHORE BREEZE, Beverly, Mass. 
The BREEZE is for sale at all news stands on the 
North Shore. 
Great picnic weather, this. 
July is petering out fast. 
will soon be with us. 
Dog days 
Beverly is raising by taxes this year 
$288,584, while Manchester is raising 
$88,661 — $200,000 less. 
‘““The North Shore is the most 
beautiful spot in the United States.” 
These are the words of a visitor at 
Magnolia, who has visited almost 
every spot in our country. 
Down in Connecticut they put big 
chains across the roadways to check 
the speedy automobilists; but we 
doubt if even that would work effec- 
tually on the North Shore when some 
of these monsters get agoing. 
How unwise of those Democratic 
leaders to bring about a ‘“‘beef famine”’ 
these hot days, when most of us pre- 
fer to live on fish, eggs and vegeta- 
bles! <A slap at “ Teddie,’’ itis true, 
but how much more he, as well as the 
rest of us, would have felt it had it 
come before or after these warm days 
of July. ih tie , 
On these warm summer days the 
marine park at the foot of Central 
street is an ideal spot to rest, watch- 
ing the white sails in the harbor and 
listening to the music of the band as 
it floats across the water from the 
Willows. Seats, however, are almost 
as scarce as the proverbial hens’ teeth. 
It would not cost much to provide 
several more. 
We notice that the Beverly Gas and 
Electric Co. have reduced the price of 
NORTH SHORE BREEZE 
gas and electricity. But even with 
the reduced rates we observe that the 
Beverly rate is higher than that of 
Salem and considerably higher than 
Lynn. The dividends of the company 
the past year were 10 per cent. It is 
a good thing to be a stockholder but 
a hard thing to be a consumer. 
Low Tax Rate. 
The tax rate in Manchester for the 
years 1904-5 has just been fixed at 
$8.60 on the thousand. In all proba- 
bility this is the lowest rate of any 
town in the Commonwealth where 
any of the improvements, such as 
Manchester has, have been inaugu- 
rated. 
This is certainly a big drawing 
card for Manchester. With additional 
wealth pouring into the town every 
year, attracted by the low tax rate, 
the town by the sea has much to feel 
proud of. 
Last year the rate in Manchester 
was fifty cents higher —$9.10. At 
Nahant the rate was $8.00. But 
Nahant hasn’t the attractions of this 
picturesque Manchester. There were 
other towns with lower rates, but none 
with the attractions such as our North 
Shore town offers. 
The North Shore is growing in 
popularity. The increase in the num- 
ber of summer residents is apparent 
every year. Newand costly mansions 
are being built, and new and costlier 
mansions are yet to be built. Just as 
long as the North Shore remains what 
it is, wealth will continue to come in, 
and more expensive houses will take 
the place of the less substantial and 
less costly cottages. 
The more attractive the North 
Shore becomes the greater the amount 
of wealth that will be brought in, 
and the greater the amount of wealth 
the lower the rate of taxation, for the 
amount raised by taxation for expenses 
now will not change materially for 
some years to come. 
Last year the rate was brought up 
in Manchester because of $19,000 that 
was paid out for Beach street park. 
This year the town voted to lay out 
about an equal amount on Bennett 
street improvements and on Norwood 
avenue extension. There is no reason 
to expect that the annual outlay will 
go over $90,000 for some years. 
The valuation of real estate, both 
buildings and land, was about the 
same this year as last, with the excep- 
tion of about $500,000 additional on 
new residences built since last year. 
But that one-half million was just 
enough to lower the tax rate 50 cents. 
And when still other houses are built 
—and we have reason to think all 
these picturesque hills will be dotted 
with magnificent residences ere many 
years —thousands of dollars will be 
available for new expenditures, which 
we hardly dare to hope for now. 
The North Shore. 
The North Shore has been a verita- 
ble paradise during the hot weather of 
the past week. During such a_ hot 
spell as we have been having the 
North Shore and its beauties can be 
best appreciated. While those who 
have to be shut up in the cities are 
sweltering in the heat, those who have 
the privilege of being at this, the most 
favored spot in all New England, can 
be comfortable, enjoying the cool 
drives through wooded roadways, 
swept by the cool breezes from the 
Atlantic. Truly the North Shore is 
the most beautiful spot in all the land, 
and the most comfortable on a hot 
day. 
Free from all noise, turmoil and 
everything that distracts one’s mind, 
close to the centres of the world’s 
activities, and yet apart from its 
strife, it is the ideal resort for rest 
and relaxation. 
TROLLEY TOURS. 
No, 3 — Beverly to Gloucester and Cape Ann. 
BY CHESTER F. STILES. 
The trolley tourist will find in Essex 
county some of the most interesting 
and picturesque riding in the State. 
We will point out from week to week 
a number of the most pleasing combi- 
nations, selecting for our first the 
ever popular ride towards Gloucester 
and Cape Ann. 
The start may be either in Beverly 
at the transfer station, or at Salem, 
where a transfer may be obtained 
good for the first fare on the Glouces- 
ter car. The cars now run ona half- 
hour schedule, and leave Beverly on 
the even hours and halves. 
Leaving Beverly by way of Essex 
street, we pass northward through 
shaded streets to the station at 
Montserrat. The road makes no 
pretence at straightness, and winds 
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