6 NORTH SHORE BREEZE and Reminder 
OME who read: this will recall the grocery 
store of fifty years ago. There were then, 
and long prior, attractive stores (compara- 
tively), but in no other field of industry 
have there been such strides in the betterment of 
conditions as in the sale and distribution of groc- 
eries and provisions. Twenty years ago’ we came 
to Salem and opened a store at’ 174 and 176 Essex 
Street—a store which at the time, and up to the 
fire of January, 1915, was creditable in every re- 
spect and appreciated by the Salem public and the 
great North Shore Summer Colony. On April 12th, 
last year, we opened a store in the New Masonic 
Building on Washington Street, corner of Lynde. 
It may be possible to find, somewhere, a Grocery 
and Market better equipped, better stocked, more 
convenient and more sanitary—we do not know 
where it is. As we hope and expect to see all the 
Summer residents of the North Shore, description 
of the store is not necessary. One word only, 
The Meat and Fish Market. 
You can conceive of nothing to add to its attrac- 
tiveness. A system of Ammonia refrigeration in 
our basement enables us to carry Game at zero, 
Fresh Beef, etc., at 30 above, Smoked and Pickled 
meats at 34, Butter at 34, Fresh Fruit and Vege- 
tables at 40. The display for sale on our main 
floor, is entirely under glass and cooled by the 
Same system. 
How ‘tro REAcH Our Store 
From the North Shore, over Beverly Bridge— 
through Bridge to Winter—Winter to Washington 
Sq.—Brown, across St. Peter—Church to Wash- 
ington. We will have an order man call at a con- 
venient time for you. 
Call us up—we are here to serve you. 
Telephone 1300 Salem 
Cobb, Bates & Yerxa Company 
Masonic Building 
SALEM - - - MASS. 
May 11, 1917. 
To the Parents of the Boys and Girls 
on the North Shore: 
S/ ORLUND’S Mopet, Dock Yarp, in new quarters, 
furnishes all kinds of interesting, healthy and 
educational pastimes for children—such as making 
boats, lead soldiers, jig saw work, aeroplanes, etc., 
in miniature. The fundamental principles - of 
electricity are taught. 
al 
Three Classes a Day Private Lessons 
Sjorlund’s Model Dock Yard 
UNION STREET, MANCHESTER 
TELEPHONE 6-M 
Designer and Decorator of 
Marine Dens 
ARTHUR A. FORNESS 
INSURANCE 
REAL ESTATE 
AUCTIONEER 
Justice of the Peace 
Notary Public 
Mortgages Negotiated 
Agent Leading American and English 
Fire Insurance Companies 
Rooms 8 and 9 Bank Bldg., BEVERLY 
Salem Office, 62 Washington St. 
Telephone 885-W Beverly 
