May 11,1917. 
every great field of enterprise in America, generals of 
industry, finance, statesmanship. Among the residents 
of this section of the shore are families whose names are 
written in the pages of early American history, and de- 
scendants of famous American poets and writers. Now 
and again as we motor along the superb boulevard we 
catch glimpses of Salem harbor with Marblehead’s rocky 
promitory in the distance. Big elms arch overhead and 
on either hand are rustic or crowned masonry walls. 
Ocassionally the road sweeps around a mighty granite 
boulder that overhangs the smooth highway. 
Heart of the North Shore 
Leaving Beverly Farms the road swings out to meet 
with its 
the ocean at the fashionable West Beach 
private bathing 
pavilion and 
warm _ sandy 
stretches, now 
a part of the 
U. S. aviation 
training camp 
with head- 
Quarters on 
Mystery Is- 
land. Striking 
inland after 
leaving the 
beach the road 
winds again 
among the pic- 
turesque eS- 
tates of West 
Manchester. 
This bit of 
choice woodland paradise is part of the original North 
Shore summer colony. On the inland side of the road 
magnificent dwellings stand upon their rocky elevations 
like fairy castles of fiction. This bit of highway is new. 
It was rebuilt only last year by the Town of Manchester 
and is one of the best bits of highway construction in the 
state. In terms of dollars and cents it is part of an appro- 
priation of more than $60,000, made by the town last 
season for its roads. 
Manchester-by-the-Sea 
Manchester, itself, is one of the richest small towns 
in America. It boasts of more modern advantages 1n 
proportion to its population than any town of like size 
in the state. It has miles of paved roads, bordered with, 
stately elms. It has a modern sewer and water supply 
system, obtained at great expense. Its fire department. 1s 
modern; its police are proud possessors of a motor ambul- 
ance, a small emergency hospital and a motorcycle for the 
traffic officer. Although handling a’ greater volume of 
traffic through narrow streets and about dangerous curves 
than any like town in the state it had no fatal accident 
last season and only two of consequence. Manchester’s 
harbor is one of the few providing free public landings 
on the North Shore. Its harbor is dredged to a sufficient 
depth to accommodate good sized pleasure craft using its 
facilities. A more extensive dredging project is now un- 
der consideration. A distinctive feature of Manchester 
is its park. Although the entire town is in itself a beauty 
spot a system of parks is being evolved with the idea of 
beautifying the approaches to the harbor and public beach. 
Its principal beach, the famous Singing Beach, is noted 
throughout the land because of the peculiar composition 
of its sand which gives off a musical sound as one walks 
through it. The beach is populated with noted folk from 
the entire North Shore on a summer day, and is one of 
Manchester’s chief attractions. It is hemmed in on either 
Eaglehead, Manchester, in a Storm 
NORTH SHORE BREEZE and Reminder ' 11 
end by rocky promitories and the water in the offing is 
dotted with rocky little islands, which lessen the force 
of the breakers. Eaglehead on the eastern end of the 
beach furnishes a spectacular sight in a storm when the 
waves dash high in the air as they break. The leading 
attraction for summer folk in Manchester is the Essex 
Country club, whose fashionable golf links are known far 
and near. 
A Seaside Fifth Avenue 
Beyond Manchester lies Magnolia, the lively center 
of hotel life on the shore. Here society gathers for 
parade as at no other point on the entire shore. The 
North Shore Swimming Pool is one of the principal cen- 
ters of summer activity. Magnolia has its fine summer 
homes as well 
S 6.as) other cen- 
at 
# ters along the 
shore, but its 
hotel life pre- 
dominates. 
Here also the 
North Shore 
shops in sum- 
mer. Branch 
shops of big 
New York; 
P hiladelphia, 
Washin gton, 
and St. Louis 
firms are open- 
ed in summer 
to  accommo- 
date the exclu- 
sive society 
trade and to exhibit first hand those choice articles 
of apparel and adornment which will later be sold 
in the city shops. The fur openings of the big houses are 
a feature of the early fall season. One of the leading 
New York jewelry houses carries a fortune in its sum- 
mer stock at Magnolia. The exclusive Lexington avenue 
shopping district has been rightly termed “the Fifth 
New Shops on Lexington 
