‘are going on for a busy season. 
May 11, 1917. 
NORTH SHORE BREEZE and Reminder 
25 
The Season Along the Swampscott-Marblehead Shore 
Social Life Centers About New Ocean House 
One of Finest Hotel Properties in New England 
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ITHOUT the New Ocean House, Swampscott would 
be a less cheery place this summer than it has in sea- 
sons past. The growing popularity of the Swampscott 
resort is traceable to the continual growth and_ develop- 
ment of the New Ocean House property, the climax of 
which was reached last season in the erection of a hand- 
some, fireproof steel annex, seven stories in height, to be 
open throughout the entire year. 
Swampscott owes a great debt to Edward R. Grabow, 
president of the E. R. Grabow Co., for the development 
of the locality in the field of summer resorts. Looking 
back to the status of the resort before the coming of Mr. 
Grabow to Swampscott the value of his development 
work to the community is at once apparent. The im- 
provements of last season were a grand forward stride, 
which placed Swampscott in a leading place among New 
England resorts. All of the old buildings in the rear of 
the big hotel were demolished_or removed to new locations 
on the side nearest Puritan road where a splendid group 
of structures has been erected for the housing of the hun- 
dreds of employes. An entirely new approach to the big 
hostelry was laid out in the rear last season by landscape 
gardeners and the vista this season is equally attractive 
from land and water. 
The annex completed late last season is a model of 
up-to-date hotel construction. It contains 66 rooms and 
66 private bathrooms. All but 12 of the rooms have an 
The New Ocean House, Swampscott 
ocean view and each room has a long distance telephone 
and steam heat. The rooms are furnished in the style 
of early English. On the main floor the lobby is furn- 
ished in old English, the parlor in colonial and the recep- 
tion room in Adam, black and white. All of the rugs for 
the public rooms, private roms and hallways were de- 
signed by a well known firm of decorators and are of 
special manufacture. The annex is 40 feet from the 
main house and a connection is furnished through the tea 
rooms between. 
A new parade has been built along the sea wall and 
handsome decorative posts supporting electric lights make 
the walks doubly attractive. © With new trees set out 
last season in connection with the new landscape work 
the grounds about the hotel will present an attractive 
appearance. 
The New Ocean House will open on June 19 and with 
its opening the real Swampscott season will start, for the 
cottage life on the Swampscott shore takes on new life 
with the opening of the hotel season. The office of the 
annex, which is now open daily, is receiving guests for 
the inspection of the hotel and booking of accommoda- 
tions. From indications of the moment Swampscott is 
to enjoy a season of the usual activity of the seaside; 
dancing, motoring, boating, sports of field and court and 
bathing aplenty. 
A Jaunt Along the Swampscott Shore to 
Marblehead 
KATHERINE GANLEY 
ITWAS with keen pleasure I found as I motored through 
the lovely upper section of the North Shore, the first 
of the week that what had been whispered about, very 
flippantly,—yes, I may say, very indiscreetly,—that the 
season would be inactive, was not true. Indeed the sum- 
mer season has really begun in earnest at Swampscott and 
through to the Marblehead points, where terminated my 
afternoon’s jaunt. Who said that “’tis folly to be wise,” 
was in this particular instance dead wrong, for I certainly 
felt a whole lot better when I found upon arriving at the 
New Ocean House at Swampscott that great preparations 
Additions have been 
made in several of the departments, and a splendid fire- 
250 feet long and more than half as 
completed. Who could imagine any- 
thing left undone for the pleasure of the guest at 
this beautiful hotel? To spend even a day at the New 
Ocean House is a supreme pleasure, where everything 
seems to be done for one’s comfort, and yet the process 
goes on without our knowing. 
Up at Galloupe’s Point the Clapps have been occupy- 
ing their fine place for a month past. Mrs. Eugene H. 
Clapp, Eugene H. Clapp, Jr., and Miss Mary A. Clapp, 
who comprise the household, spend their winters at the 
Somerset, but are always glad to return to their summer 
place, which is very beautiful, and they are always among 
proof garage over 
wide will soon be 
