May 18, 1917. 
SHORE BREEZE and Reminder 
| Save more money, get more mileage § 
| with Diamond Tires 
Your car runs on four tires. When you save in the cost of your tires 
this multiplies your savings by four—when you use four Diamonds. 
The quality of Diamonds is as mechanical as mathematics, too. 
Machines which cannot make a mistake perfect the work of men who 
know fabric, rubber and tire-construction. 
This inimitable, tough, “stubbornized” black rubber squeegee tread, 
lithe as a lariat, actually outwears steel. 
That is why increasing thousands of motorists see the first cost Sav- 
ing in Diamond Tires and enjoy the further benefit in their long, de- 
pendable service. 
Every Diamond Tire must deliver full value in service. 
If ever a Diamond Tire fails, a cheerful, willing adjustment 
will be promptly made. 
Diamond 
Perkins & Corliss 
Manchester, Mass. 
ee Tires 
THERE ARE Four WHEELS .ON AN 
AUTOMOBILE, THEREFORE— 
N. E. Oliver, of the Diamond Rub- 
ber Co., said: “Diamond Tires are 
being presented to the motorists from 
the standpoint of economy as well as 
of quality. The manufacturers recog- 
nized the fact that heretofore automo- 
bile tires have been advertised prac- 
tically one tire at a time. That is, the 
advertisements would show a picture 
of but one tire, and the advertising 
talk would be centered on the idea of 
selling one tire to the reader. In the 
new Diamond Tire newspaper cam- 
paign full advantage is taken of the 
thought that there are four wheels on 
an automobile, and that the saving in- 
volved in buying and using one Dia- 
mond Tire is quadrupled by the pur- 
chase and service of four. “Save four 
times as much with Diamond Tires’ 
is the keynote of the campaign which 
depends upon newspaper space as the 
direct route to the motoring public.” 
Coupled with the ‘“Money-in-your- 
pocket” argument of saving four 
times as much by making all four 
tires Diamonds is the comprehensive, 
confident promise that “Every Dia- 
mond Tire must deliver all the value 
its owner is entitled to,” and dealers 
everywhere report that their cus- 
tomers who buy one Diamond Tire 
eventually buy three more because of 
good service and mileage. 
The Breeze $2 a year, $1 for 6 
months, postpaid. 
