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For months past we have quietly been preparing for our annual June Wed- 
ding Display and now we are ready. This year the variety of choice and attrac- 
tive articles in the several departments exceeds, if anything, the variety of 
previous Displays. _ While prices in practically all lines have more or less 
advanced we have consistently adhered to our long-established policy of reason- 
able pricing. That you will save money on the gifts you purchase at Daniel 
Low’s is unquestioned. 
Furthermore, in commemoration of 1917 being our 50th Anniversary Year, 
we have made our Store a Special Value Store. In all departments, special 
efforts have been made to bring together immense stocks of distinctive mer- 
chandise to be sold at special prices. In various departments from which one 
may choose a Wedding Gift, these Special Values mean even greater savings. 
Daniel Low’s has becone famous for its Wedding Gifts—gifts that repre- 
sent all that is good, all that is modern, all that is serviceable; and all possible 
without extravagance. On a gift box the name “Daniel Low & Co.” is recog- 
nized universally as a guarantee of quality and artistic excellence. ° 
Something in silver has always been popular as a wedding present, and to 
better display the many attractive pieces, and to make selection easier and 
quicker, we have devoted our Colonial Room entirely to showing the beautiful 
wares of our Silver Department. 
On the other hand many prefer a gift of china or cut glass and in this 
department, too, has foresight in buying and planning importations been exer- 
cised so that this year’s wedding gift shopper might select from a stock that in 
quantity would be larger than in former years, and in quality, find the sam? 
high standards maintained. 
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Other desirable gifts may be chosen from our large and varied assortment 
of Clocks, Lamps, Percolators, Chafing Dishes, and articles in mahogany, 
brass, ete. ; 
We cordially invite you to come to our Store for that Wedding Gift you 
are to buy. The immensity of our stock, the ease and convenience of selection, 
the moderate prices——make us confident that we can please you with a gift 
that will, in turn, please the Bride. 
Those who cannot conveniently visit our Store are urged to utilize the 
Daniel Low Service by Mail. Send for a copy of our Catalog of over ten 
thousand articles and learn of this Service that has eagerly been embraced by 
hundreds of thousands all over the world during the last fifty years. 
Daniel Low & Co., — siitvtrsuttns Salem, Mass. 
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Friday, June 1, 1917. 
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