June 22, 1917. 
NORTH SHORE BREEZE and Reminder 23 
aes 
PL Ditititee a Lie ta 
an TN Ceo Bee 
PRC Cue KOE tc 
MARKED by rare simplicity and elegance, the New 
Ocean House at Swampscott began its season of 1917 
at dinner on Tuesday evening, proving a gala event in 
every way, a large number of the hotel’s regular clientele 
being present, having arrived during the day to spend the 
entire season. 
Nowhere on the whole Atlantic coast is there a 
hotel which has considered more the comfort of its guests, 
for here in the minutest detail everything is arranged for 
the patron’s convenience. 
Since the closing of the hotel and the Annex, which 
was completed last summer, many renovations and several 
additions have been completed, until now the hotel is a 
model of excellence. The exterior of the hotel, conforms 
in its contour to that of last year, the lobby floor, how- 
ever, having been changed considerably. A dining-room 
rotunda, exceedingly beautiful, has been erected adjoin- 
ing the northwesterly side of the lounge which has been 
much enlarged, the former dining-room has been given 
over to the foyer. Restful French buff and white with 
rose colorings in the furniture and hangings have been 
used for the color motif. Chandeliers, of the indirect 
style, with white globes traced with Roman gold and gold 
suspension chains add their artistic beauty. 
In a blaze of golden tints omitted from the arched 
dome of the dining-room, dinner was served. The room 
is truly beautiful, Furniture and hangings of the French 
buff tones with hangings of pastel shades at the windows, 
enhance the loveliness. Following dinner, dancing was 
inaugurated in the ballroom, which was continued until 
a seasonable hour to the strains of the hotel orchestra. 
Never have the hotel bookings been more heavy than 
this season, and the management is very optimtistic of a 
banner summer patronage. Mr. E. R. Grabow, president 
of the E. R. Grabow Company, is distinctly a man of 
original ideas in the operation of a hotel, and much sin- 
cere praise is due him for this splendid hostelry, which 
stands as a monument of excellence. 
The hotel will this season be managed by Colonel C. 
C. Butler of St. Louis, who is well known to the hotel 
business of Boston and vicinity. Colonel Butler is a 
prominent man of St. Louis and has been a member of 
the Governor’s staff of Missouri. He is a member bf the 
3oard of Directors which built and now operates ‘he 
American House and Annex in St. Louis, one ef the best 
hotels in that city. For several years Colonel Butler was 
associated with Young’s hotel in Boston, and managed, at 
one time, the Woodland Park Hotel at Auburndale. With 
Colonel Butler’s pleasing personality and vast experience 
in the hotel business, his success as the resident manager 
The New Ocean House, Swampscott 
of the New Ocean House is assured. 
Among the first of the hotel’s regular season guests 
to arrive was Mrs. G. F. Baldwin of Chicago, who with 
her maid has taken apartments at the hotel for the sum- 
mer. Mrs. Baldwin has made the New Ocean House her 
summer home for several years, is a prominent society 
and club woman of Chicago, and her coming to Swamp- 
scott, where she enjoys the friendship of many of the 
summer colonists, is always heralded with sincerity. 
Mrs. Louise Sandmeyer of Lincoln, Ill., who with her 
lovely daughters, Hortense and Gretchen, has been a 
guest of the New Ocean House for several summers, is 
at present traveling through China and the Orient. She 
has cabled for reservations at the hotel for August. The 
Sandmeyer girls are always an inspiration to every bevy 
of girls in which they happen to find themselves, and 
their rare charm of personality, wins them popularity 
everywhere. Of opposite types, both girls are exceedingly 
attractive. Miss Gretchen is an excellent swimmer, as 
well as being a splendid horsewoman. Hortense enjoys 
the out-of-doors also, and spends much of her time in the 
saddle. Their coming to the hotel will be pleasant news 
to their many friends on the North Shore. 
Mrs. Lamont G, Burnham, who spends her winters 
at the Somerset, Boston, will be a season guest at the 
New Ocean House. Mrs. Burnham spent last summer 
at the Preston. Being of a patriotic spirit, Mrs. Burnham 
has offered one of her fine farms in Essex for the purpose 
of municipal planting, and is to be commended for her 
loyalty to her country. 
Other guests to arrive the day of the opening were 
Dr. L. S. Dixon, C. _H. Converse, Mr, and Mrs. C. D. 
Sawyer, J. K. Skelton, Mr. and Mrs. E. S. Randall, Dr. 
J. Herbert Moore, W. F. Cushman, all of Boston; Mr. 
and Mrs. P. S. Burke and daughter, New York; Mrs. 
McKimmon and daughter, Utica; Mr. and Mrs. M. M. 
Johnson, New York; Mr. and Mrs. Richard Mitton of 
Boston; Ralph Anthony of Boston; Mr. and Mrs. Field- 
ing and son, New York. 
Arong those expected to arrive within a few days 
are G. L. Hollander, C. L. Cummer, Mr. and Mrs. G. H. 
Richardson, of Boston; Mrs. H. de San Marzano of New 
York; Mrs. L. G. Fairbanks, Mrs. T. M. Fairbanks, Mrs. 
K. R. Winch, Mr. and Mrs. T.,C. Chard, Mrs. Helen .C. 
Dale, Mrs. and Mrs. H. C. Jealous, all of Boston; the 
Misses Mitchell of St. Louis; Rev. McMahon and sister 
of Charlestown, Mass.; Mrs. H. FE. Von Wedestardt, St. 
Paul; Mrs. W. A. Hamilton, New York; Mrs. D. A. 
Hyman of Chicago. 
Notable among the guests to come to the New Ocean 
