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“Tt Pays to ADVERTISE.’ 
In entering upon its fourth remarx- 
able week of success at Ye Wialbur 7 
Theatre next Monday night, “It Pays — 
to. Advertise ” has the distinction of § 
already having broken all records at 
this popular little playhouse, although — 
tne attraction has been in Boston but — 
three weeks. And breaking records 
at this theatre means something, for 
it only required two successes, Wm. 
Hodge in “The Road to Happiness,” 
and “‘A Pair of Sixes,” to fill out ang 
entire season there. All who remem- 
ber the large attendances to see the 
latter farce during its long stx months’ 
run at the Wilbur will be surprised to 
learn that “It Pays to Advertise” as 
running far ahead of it in box office 
receipts. It is difficult to describe the 
inagnetism of “It Pays to Advertise,” 
but magnetic comedy it surely is. It 
has been running a year and a half 
and has been seen in but two cities 
before coming to Boston—one year in 
New York and a half year in Chicago. ~ 
It is doubtful if any farce yet pre-— 
sented has found such immediate and 
pronounced popular favor in any 
community as has “It Pays to Adver- 
tise’ in Boston. 
Your reputation is what men sup- 
pose you are; your character is what 
you are.—Carl Sextus. 
