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Sy 3-00 saved by curiosity 
A Salem woman bought a clock at a store in another city recently because 
she “thought it would be cheaper than at Daniel Low’s.” 
She paid $11 for the clock. 
A few days later she saw this same model clock in our window. Out of 
curiosity she priced it. 
Our price was $8. 
She was surprised. She returned the other clock and came and bought 
ours for $8, thereby saving $3. 
She has a new shopping rule now: 
” 
“Price it at ‘Daniel Low’s’ before buying. 
o 
It is a good rule, too, for nearly always our prices are at least a shade 
lower than at other stores: sometimes much lower, as in this case. 
Why? 
Because they have to be. When you stop to think, our catalog (which is 
really our store on paper) competes with every other jewelry store in the 
United States, and with every other catalog. 
We have always sold quality wares, and we have always endeavored to 
surround our business with a quality atmosphere, for we want you to be proud 
of our name on a gift box. But our enormous business could not have been 
built up on quality alone, for our competition is too keen. We must sell 
quality goods, but always our prices must be as low as other dealers’ to en- 
able us even to hold our own, and lower on an average to make it possible for 
us to forge ahead year after year, making more customers, not only in small 
cities and towns but in the great cities where price competition is very keen 
and from which we receive many of our very largest orders. 
That is why it always pays to “price it at ‘Daniel Low’s’ before buying” 
even though merely out of curiosity. 
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Friday, February 4, 1916. 
