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NORTH SHORE BREEZE and Reminder 
Salem 
By GEORGE P. LORD 
NE, thing always impresses the visitor to Salem for the 
first time—its individuality. Probably no city is so 
distinctively old and at the same time so typically modern 
as the famous municipality, once the greatest seaport in 
America, and now one of the most progressive communi- 
tres in Massachusetts. 
Salem prossesses a wealth of attractions for the sum- 
mer visitor whose interest is centered in early colonial 
days. The student of these things finds in its places of 
lustoric interest and in its Essex Institute and Peabody 
Academy of Science a never ending source of pleasure 
and information. These things have long been heralded 
far and wide until the stranger expects to find nothing 
but the dry bones of antiquity in the city so long asso- 
ciated -with the sad days of the “witchcraft” de lusion.” 
To find a city which in many parts of the country 
would be hailed as a “model, modern community” is in 
deed a surprise. All the splendors of the past are here 
and all the beauties of the present. 
Not one of the famous historic landmarks was even 
touched by the great conflagration of 1914, but practically 
all the disfiguring tenement district was wiped out and 
has since been replaced by the highest type of modern 
fire-resisting homes. The building ‘code under which this 
modern city has been constructed is one of the best in the 
country 
modern Salem much to interest him. 
The new mills of the Naumkeag Steam Cotton Co., 
are models of sanitation, safety, and economic conven- 
ience. Here the dread “kiss of death’? has been forever 
banished and in the words of one recent visitor from the 
West, 
ful thing in Salem.” Besides these the modern business 
man ae studies,—and all captains or even sergeants of 
industry must study—will be surprised to learn that Salem 
is the home of 178 different industries. 
To the educator, Salem can show one of the finest 
school “systems” in New England and a visit to the school 
administration building at the corner of Broad and Sum- 
mer sts., where the attendants will show him every cour- 
tesy, will afford a revelation as to what is being done by 
Salem public schools. 
ing on Lafayette st., 
tion. The Training School on Loring avenue is a model 
institute in every way and affords those interested an op- 
portunity to investigate the phase of teacher-training, in 
connection with a public school system. 
Salem, is indeed, a wonder city, 
past, the present, and the future so closely linked as in 
this gateway to the North Shore. 
Season of Unusual Activity on North Shore 
Hotels and Inns, Golf and Yacht Clubs, Small Cottages and Spacious Mansions All Convey the 
Impression of ‘‘ Preparedness ”’ 
STR AWS show which way the wind blows,” and there 
are hundreds of little barometers which can be used 
to determine the prospects of a busy season along the 
North Shore during the coming months. Building: oper- 
ations, hotel and club enlargements and real estate activi- 
ties are pointers, which are observed by the North Shore 
business men and others interested in keeping in touch with 
the big colony which gathers from around the country for 
the vacation season on the coast. Better than any of 
these tokens, however, is the mental attitude of the hotel 
men and others: who are largely dependent upon the 
ransient summer population for support. Perhaps there 
is no more faithful sign to go by than the conduct of the 
hotel man in early spring. 
Granting that these barometric observations have 
so'ne value; if properly made, a survey of the activities of 
the North Shore leads to the conclusion that the sumer 
of 1916 will witness the busiest social season in a number 
of years. Inctdently it should be a year of no little degree 
of prosperity for the merchants, hotel men and like bene- 
ficiaries of the presence of the summer resident. Even 
the wayside “tea room” will come into its own. 
The mental process by which these sage prophets of 
summer activities, the innkeepers, arrive at their gratify- 
ing conclusion is interesting to note. They point out the 
fact that for the past couple of ‘years the North Shore 
has not been favored with more than ordinary crowds of 
summer visitors and in explanation offer the following 
solution.» Business conditions, they say, were in a very 
unprosperous state at the outbreak of the European war. © 
For the first few months of the war an even worse’ state 
of depression existed. ‘This 
Shore, for its summer colony is made up of people who 
for the most part derive their incomes from investments 
in industrial stocks.- As depression affects the stockholder 
first of all, the North Shore was hard hit.. 
In spite of this extraordinary condition of te, 
which curtailed the income of many city people and 
caused them to abandon their yearly trip into the country, 
the North Shore steadily grew in popularity as a resort 
section and drew additional lovers of its beautiful scenery 
and refreshing atmosphere. The growth of the summer: 
colony has not been rapid enough to suit the hotel men,: 
however, who have experienced a thrill of anticipation 
this winter. The cause of this anticipatory feeling of 
joy has been the increase of general prosperity through- 4 
With all of the country’s industries in 
a flourishing condition, due to the multitude of “war 
orders,” the. North Shore business men feel it “in their 
bones” that this year holds great things in store. ; 
The time was, not many years ago, when the sun- 
cut the country 
mer was supposed to consist of the three hottest months,: : 
June, July and August, but summer along the North Shore: 
is now a goodly six months long. 
of reasons for this. 
“nutomobile, the use of which 
The principal one of course is the 
has brought the - North: 
Shore close to Boston, and has tended to make the coast - 
attractive as an all-year-round residence. Another reason 
advanced, which is not at all unlikely, is that the winter ; 
season 1s less severe and is of shorter duration than it was: 
Whether that is merely a mental atti- 
tude, or is founded on fact, itis advanced in explanation’. 
in vears gone by: 
April 14, 1916,. 
and the student of civic conditions will find in | 
“next to the ocean the Mills are the most wonder- 
The new Saltonstall School build- - 
is the last word in school construe-.. 
in no other are the: 
directly affected the North an 
There are a number... 
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