id 
April 14, 1916. 
of the longer season now observed—the past winter being 
the exception. 
Evidences of preparation for an unusual summer are 
to be found on every hand. From Nahant to Gloucester, 
around Cape Ann and up the coast to the north, building . 
and repairing of summer structures are underway. Noth- 
ing extensive is being attempted in any individual case, 
but the sum total of the activities is of sufficient magnitude 
to convey the impression of “preparedness.” Over in 
Swampscott the New Ocean House will be altered by the 
addition of a huge ten-story annex, which will top the 
five-story hotel, and which it is proposed to keep open 
the year round. This change will provide a sensational 
advertising feature for the house. The proprietor, E. R. 
Grabow, plans to light the tower so that at night it will 
loom up conspicuously for miles around. 
- One of the most beautiful country club grounds along 
the coast was completed last fall too late for much gen- 
eral use before the close of the season. It is the property 
of the Kernwood Golf club, composed of wealthy Jewish 
people from Boston and vicinity. It will be distinctly 
a 1916 addition as this will be its first real summer of 
use. The golf course is laid out on the old Col. Peabody 
estate in North Salem and is bordered by the Danvers 
river. 
Additions and alterations are to be made to the quar- 
ters of the Corinthian Yacht club of Marblehead before 
the opening of the season. Suggested changes for the 
Fastern Yacht club have been discussed by the members, 
but no action has been taken at this’ time. Some minor 
repairs are to be made. 
Down on Cape Ann the Rockport Golf club with its 
NORTH SHORE BREEZE and Reminder 
1} 
fine new course overlooking Sandy Bay will be a popular 
resort during the coming months. 
Not the least, but in fact one of the chief, points of 
interest to the summer resident is the fine new Essex 
County club at Manchester. That it will flourish during 
the coming summer cannot be doubted. 
Magnolia, the center of the North Shore’s social 
activities, is looking forward with anticipation to the 
opening of the season. Little bits of news filtering in 
through one source or another tell of plans on the part 
of city folk for a return to this section of the coast and 
for an unusually busy season. When the season closed 
last year many of the summer people took leases on their 
quarters in anticipation of their return this summer. It 
is said that everything in the way of a house not already 
taken will be rented before the opening of the season. 
The big Oceanside hotel, with its unusual accommodations 
for 750 people in its two hotels and score of cottages, is 
Icoking for the biggest year in its history. 
If plans contemplated last summer go through, as 
expected, the North Shore will ‘be rid of the mosquito 
pest. A proposition to fix up the swamps between Glou- 
cester and Beverly has been submitted by an engineer en- 
gaged last season to make an investigation of the ‘“skeeter”’ 
problem. It is said that a fund of $25,000 will be forth- 
coming to support this plan to make the North Shore 
more habitable. 
As matters stand at present the whole North Shore 
is “marking time” until the opening of what is prophesied 
will be the gayest, busiest and most prosperous season 
this section of the coast has seen in many years. 
What The North Shore Offers Vacationists 
Native Charm of Landscape, Beautiful Landlocked Harbors, Aquatic and Athletic Sports and 
Gay Society 
JN this the opening summer number of the Nort SHore 
BREEzE are pictured in but a small degree the beauties 
of the North Shore. Volumes would be required to un- 
fold the charm of surroundings on this section of the 
coast; art galleries might be plentifully stocked with the 
wonderful landscapes and marine views of this section. 
In only a small way can the joys of existence on the North 
Shore in summer be put before the vacationist in assist- 
ing him to choose a restful spot for his summer sojourn. 
No pen has yet been able to truthfully set forth the won- 
ders of this great vacation land ; no camera or artist's sketch 
has yet revealed its beauties, but they are here awaiting 
f, 
your discovery. : 
If you are an annual visitor to the North Shore, no 
description is needed; if you have yet to spend a summer 
here, you have a wonderland in store for you this summer. 
Ii you are an enthusiastic motorist, the splendid roads of 
the North Shore offer you opportunities you cannot better 
elsewhere. Is yachting your hobby? Then at Marble- 
head, at Gloucester, Manchester and other famed harbors 
along the shore you will be at home. This is the yacht- 
ing center of America. Beautiful, deep, landlocked har- 
bors abound. ; 
If you are a follower of the popular pastime of golf- 
ing you will be delighted at the number and excellence of 
the many North Shore courses—such as the famous My- 
ovia Hunt club links at Hamilton and the Essex County 
club at Manchester. The same will apply if you are a 
lover of tennis. Horses? Polo? Yes we have scores of 
horse lovers here; our hunt clubs are famous. Are you 
looking for a summer home site? There are none better any- 
where. Do you prefer to spend your vacation at a sum- 
mer hotel surrounded by the gay life which characterizes 
one? North Shore hotels are the best and are sufficient 
in number, style, cuisine and accommodations to please 
any taste. North Shore hotels are modern in every 
respect. 
Do you love quiet? You will be able to find it in a 
secluded, prettily wooded spot on the North Shore. If 
you wish to be alone by the water, there are neat and 
modern little cottages set snugly away by the water side 
all along the North Shore. The North Shore does not 
attract the kind of crowds found in many resort sections. 
Along the entire shore the summer visitors are represen- 
tative Americans. If you are socially inclined (and who 1s 
not?) you will find kindred souls on the North Shore. 
Many visitors to the North Shore return in the fall 
with a wealth of antiques collected among the little shops 
scattered along the shore. This section is the greatest 
source for antiques anywhere in this country. Modern 
stores in all of the towns along the shore serve visitors, 
attractive tea rooms cater to the autoists and the many 
country clubs are the mecca of vacationists. The North 
Shore even in winter with its bleak landscape, ice and 
snowclad, is picturesque, but in summer it is an Eden, 
We invite you to be with us the coming summer, 
