April 14, 1916. 
WHEN the season of 1916 at the New Ocean house at 
Swampscott opens on June 15, patrons of this popu- 
lar resort will find a great change from the appearance of 
the hostelry when the doors closed in September oll aes? 
Not only are the grounds in front of the house entirely 
changed, but those in the rear will have been so improved 
that one familiar with them in days gone by would hardly 
recognize them in their present condition. 
The great steel annex, entirely fire-proof in its con- 
struction, is rapidly assuming shape. By the first of 
June the practically completed structure may be admired. 
All the old buildings in the rear of the hotel have 
been demolished or moved to new locations on the side 
nearest Puritan road and here now a fine looking group 
of structures has been assembled and built, the old ones 
being remodeled and new ones constructed, that will 
house the hundreds of employes and furnish ample space 
for the utilitarian parts of the hotel activity. With the 
completion of the landscape work contemplated, the rear 
approach to the hotel will be as attractive as the other 
entrance. 
To Edward R. Grabow, the president of the E. R. 
Grabow Co., the town of Swampscott is greatly indebted, 
for the far-seeing policy that has made the wonderful 1m- 
provements in the magnificent estate possible. To one 
who can look back to the days when Mr. Grabow first 
came to Swampscott the transformation has been beyond 
the wildest dreams and the end-is not yet. 
The New Ocean House annex now in process of 
building, will embody all the latest improvements in hotel 
NORTH SHORE BREEZE and Reminder Sa ev 17 
Magnificent Seashore Hotel 
Extensive Improvements at New Ocean House, Swampscott—Great Steel Annex to be Open the Year 
Round—Landscape, Work of Experts, of Striking Impressiveness 
construction, and when completed will rank with the 
Copley-Plaza and Hotel ‘Touraine of Boston for general 
equipment. In addition to this it will be in the front 
ranks of American summer hotel resorts and be the finest 
of its kind in New England. 
The hotel annex is to be seven stories high and will 
contain 66 rooms and 66 private bathrooms. All but 12 
rooms will have an ocean view and each room will have 
a long distance telephone and steam heat. The door on 
the room side of each bathroom will have one large glass 
panel and the furniture will be in the style of early Eng- 
lish. 
On the main floor the lobby will be furnished in old 
English, the parlor in colonial and the reception room in 
Adam, black and white. All of the rugs for the public 
rooms, private rooms and hallways have been designed by 
a well known firm of decorators and are to be specially 
manufactured. 
The building itself will be located about 40 feet dis- 
tant from the main house and the present tea rooms on 
the east front will be extended so as to form a connection 
with the annex. 
The outlook from the hotel will be greatly enhanced 
by the improvements on the property lying on the opposite 
cide of Puritan road, as the sea wall has been extended 
come distance along the beach and the lot squared off so 
that there will be amplé room for wide concrete walixs 
and a parade similar to that overlooking the Charles river 
in Boston. The walks will have decorative posts with 
electric lights and it is the purpose of the management to 
