April 14, 1916. 
Che FKeruery Cea Room ad Shop 
. ' 2099 Essex Street, Salem, Mass. 
"LUNCHEONS HomeE-Mapre BREAD 
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| AFTERNOON TEA CAKES AND CANDIES 
Motor Luncheons Prepared on Short Notice 
THE HALLMARK STORE 
BRETT & ALLEN, Jewelers and Optometrists 
Gas & Electric Bldg. 
219 CABOT STREET, 
BEVERLY, MASS. | 
counters where goods are exhibited. Hundreds of square 
feet of thick plate glass is used in protecting goods from 
dust and handling, and yet making it possible for thorough 
_ inspection. 
The array of well stocked shelves and counters is 
imposing. Everything has a spick and span air of neat- 
ness and sanitation that is impressive. The main store is 
140 feet deep and the lofty white ceiling is supported by 
13 immense circular columns. 
the ceiling. 
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ments. 
The columns are metal 
covered, fireproof, are enameled white part way down 
from the top and are pearl gray below. A gilt band en- 
circles the pillars. Lighting is obtained by the indirect 
system. ‘Twenty-one big translucent bowl-shaped shades 
diffuse the light from the powerful lamps and a soft white 
glow is reflected downward from the ceiling. 
Beginning at the front of the store there are two 
main aisles with frequent intersections running the entire 
length of the main floor, which is 55 feet wide. Four 
rows of counters run the entire length of the store and 
there are shelves on both side walls, reaching nearly to 
They have a tremendous capacity. The 
woodwork of the shelves and counters is of dark oak 
finish. A significant feature of the workmanship in- 
volved in the installing of the fixtures is the fact that all 
of the work was done by cabinet-makers and not by 
carpenters, the splendid appearance of the fixtures testi- 
fying to the skill and craftsmanship of the builders. Alt 
of the counters have uniform panel effect in front, dark 
marble bases and glass tops. In the meat and fish de- 
partments marble-topped counters are found with special 
show cases for exhibiting wares. Marble troughs with 
running water are in back of the counters in the fish 
department. 
In what is called the “annex” are found more count- 
ers connected with the meats and fresh vegetable depart- 
In the annex is the accounting department and 
in a balcony of the “annex” is the head cashier’s office. 
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. Tel. Main 6600 
IS 5 h F."2:8—_ iy ] ”/. EN 
OBRION, RUSSELL & CO., 
Insurance of Every Description 
Automobile, Fire and Liability Insurance a Specialty 
NORTH SHORE BREEZE and Reminder 27 
Tutoring In All Subjects 
Three years’ experience in North Shore families. Best 
references from prominent North Shore people. Special 
attention to preparation for college entrance and make- 
up exams, and to preparatory school entrance and make- 
up exams. 
BRANCIS:G: ROSS WA. B.,° Harvard, 1914 
Address until June 10: Holderness 
School, Plymouth, N. H. 
At present an Instructor in Holderness 
Summer Address: 
8 High St., Ipswich, Mass. 
Ye Old Burnham finuse 
“The Quaintest Place In All New England" 
Linebrook Road Ipswich, Msssachusetts 
Will Open, as usual, for Summer Season about May 30th. 
Che Martha Ann Cea Shop 
300 Essex Street 
Salem 
A year-round branch of Ye Old Burnham House 
also solicits your patronage 
Cashiers’ booths are scattered at important points about 
the store as well. An overhead carrier system is installed 
for carrying change. 
The entire basement under the building is devoted to 
the big food store for storage and for the refrigerating 
plant, which is said to be the largest east of Boston. 
Steel chutes from the hatchways in the sidewalks convey 
freight to the basement. The refrigerating plant is of 
immense size and is divided into compartments, or 
“chests.” There are six of these the largest being the 
“meat chest’? which is 30 by 40 feet in size. The others 
average 20 feet square. These are used for the chilling 
of milk, vegetables, fish, etc. Wash rooms for the em- 
ployes are located in the basement. 
Aside from the refrigerating plant in the basement 
there is a big display chest thirty feet long on the main 
floor where the butter and eggs department is located. 
he new location will make it possible for this well-known 
firm to deliver a maximum amount of service to its cts- 
tomers and to live up to its excellent reputation as a 
high-grade store. An extra force of employes are used 
in the new location. 
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108 Water Street, 
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