NORTH SHORE BREEZE 11 
Phone 540. Essex County's GREATEST SToRE, SALEM, MASS, 
Santa Claus’ Headquarters 
Only TWELVE MORE DAYS for CHRISTMAS SHOPPING 
We cannot too strongly urge our customers to make their selection early, for now the assortments are at 
their best and the store is able to give better service than during the last few days. 
STOCKS WERE NEVER SO LARGE 
PRICES WERE NEVER SO LOW 
CROWDS WERE NEVER SO GREAT 
Make This Big Store Your Christmas Shopping Centre 
BRING THE LITTLE ONES TO SEE OUR BIG TOY DISPLAY IN THE 
BASEMENT SALESROOM—A VERITABLE FAIRYLAND FOR THE CHILDREN. 
DON’T DELAY! Begin your Christmas Shopping TODAY 
A Continued Story, but always interesting: 
vercoats! 
4e The man who is going to buy an Overcoat, and 
A Warm Proposition is looking for the Correct Thing for Style, Comfort 
and Wear, owes this store a visit. Whether he selects from our magnificent stock a Paletot, 
Box Coat or Storm Coat, the garment has our positive guarantee. .Waterial the Best, Cut 
the Latest, and Finest Finish. That we are busy from morning until night in fitting the best 
of our citizens with the best Overcoats tells this fact: We-sell at Profit-Sharing Prices, 
'which are the lowest in the city, and which means that we save you money on any article 
purchased. Note our prices: 
$9.90, $10.90, $12.90, $13.90, $14.90, $15.90 and upwards 
FUR COATS, $25.00 and $27.90 
FUR CAPS, $1.98, $2.39, $3.98, $4.48 
The Profit-Sharing Clothiers, 
DAY & HOYT 
217 Essex Street . . SALEM 
