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Phone 640. Essex County's GREATEST STORE, SALEM, MASS, 
AFTER GHRISTIMAS GOMES THE GANUARY CLEARANGE OAL 
COATS, SUITS, FURS 
Needless to say, the above thought has been in the minds of all the women throughout Essex County, for it has grown to be an 
event looked forward to from year to year. While it is an unprofitable proposition for us, nevertheless we recognize the condition and 
have planned this year to make bigger price cuts than usual. 
Unfavorable Weather Conditions are entirely responsible for the extra inducements which we offer this year — our 
stock of winter goods being much larger than we had planned upon for this date; for while we should have been selling the heavy 
weight waists, jackets, furs and fur-lined garments, we were doing a phenomenal business in suits, light-weight coats and thin waists, 
and were forced to replenish the stock in these lines to the detriment of the heavy-weight merchandise. 
What a chance for those who receive money as gifts to We want to make C E 
buy the articles they want and still have some to spare for this a quick clearance of oats, Suits and Furs 
their saving account! and are willing to take a quick loss. Plan to come. 
Plan to Come TUESDAY, ‘cr 'Saic’°” 
1@- For Particulars see Salem Evening News of To-Day. 
The DAYLIGHT STORE .... ... Post-Office Square 
BUTMAN & FRENCH, susvbeparrment store 
The Prudent Buyers all find the Daylight Store. Whether you want wearing apparel, goods 
for beautifying the home, Housekeeping Goods, Toilet Articles, or anything in the line of Christmas Gifts, you 
will find this store stocked to supply your every need, ata DAYLIGHT PRICES. 
We are better prepared than ever for the Christmas trade. We make a special feature of 
USEFUL AND PRACTICAL GOODS FOR CHRISTMAS GIFTS. 
Men’s, Women’s, Boys’ and Girls’ GLOVES of all kinds. 
Our Men’s Furnishing Deparment is full of the newest and best in Shirts, Underwear, Sweaters, 
Neckwear, Hosiery, Umbrellas, Suspenders, Arm Bands and Mufflers. 
Fine Linens, Napkins, Tray Cloths, Towels are here in abundance. We are holding a sale of Kimonas. 
We bought a manufacturer’s stock way under price and you get the benefit. Lot 1, 49c; Lot 2, 79c; Lot 3, 98c 
Our line of LEATHER GOODS comprises most everything made of leather. All the newest styles of 
the popular Ladies’ Hand Bags. Handkerchiefs bought at the Daylight Store are right in quality and price. 
Our CHRISTMAS FAIR is now open. Grand Opening of 
Dolls, Toys, Books, Games, Baskets .... . in the Basement 
BUTMAN & FRENCH, 
Post-Office Square, - GLOUCESTER 
