“FLAMING TORCH” 
It’s Here! Fabulous New 
Masses of Red-Flowering 
DOWN FROM THE WILDS 
OF CANADA comes news of an 
amazing discovery! A huge, mag- 
nificently beautiful plant that grows 
five feet tall by nearly 4 feet wide, 
and covers itself with 17,000 fiery 
red blossoms! 
A spectacular plant that is liter- 
ally a forest of beauty — that sends 
up 50...100... 200 magnificent 
flowering spikes — and then crowns 
those spikes with flaming torches of 
solid bloom—200 flowering torches 
up to 214 feet high! 
A plant that is so hardy that it 
survives in swamps, deserts, snow- 
swept plains . . . that is so produc- 
tive that it actually CHOKES OUT 
WEEDS competing with it for 
space ... that is so fantastically 
easy to grow that you can cut two, 
three and four thousand blossoms 
from it THE VERY FIRST SEA- 
SON ALONE, and then COUNT 
EVEN MORE BLOSSOMS RE- 
MAINING IN BLOOM ON THE 
PLANT! And now here is how you 
can actually get this amazing plant 
to turn your garden into the show- 
place of your neighborhood, and 
do it FOR LESS THAN A FRAC- 
TION OF A PENNY FOR 
EVERY HUNDRED BLOOMS! 
ane 
This spring, how would you like 
to grow a new plant variety in your 
garden that probably none of your 
neighbors have ever seen before in 
their entire lives... that they never 
even dreamed existed .. . that they 
may not even believe is real until 
they’ve walked up to it and touched 
it with their own hands! 
How would you like to grow a 
plant that you simply place into 
the ground this spring... that you 
leave almost entirely alone .. . that 
you simply “plant and forget” until 
this June, and then you will have a 
magnificent, traffic-stopping prize— 
almost five feet high by three feet 
wide—already presenting you with 
your first thousand blooms? How 
would you liket6 grow a plant that 
can easily givé you an average of 
1,000 new blooms a week in June, 
July, August and September? A 
plant that can easily give you as 
many exquisite, violet-sized flowers 
in one weekend than you might 
have dreamed possible to grow in 
an entire summer! A plant that can 
constantly produce enough flaming 
clusters . . . each up to 2% feet 
high ... that you can cut and place 
in your own home .. . in your 
neighbor’s house . . . in every house 
on your block, all summer long? 
For years, top Canadian hybrid- 
izers in Morden, Manitoba, had 
been experimenting with a little- 
known European plant called Lyth- 
rum for its magnificent purple col- 
or. These men were trying to see 
what would happen to this plant 
when top hybridizers started to 
work on it — to change its growing 
habits — to produce a super-bloom- 
ing new breed of plant that the 
world had never seen before! And 
then one morning, walking into 
their test fields, they had Nature’s 
answer! 
 y 2 
There, in all that sea of purple, 
one single branch had turned an in- 
credible fiery, red-pink in color! 
And this one reddish-pink spike was 
not merely one foot in length as 
the others had been, but it stretched 
out to 2% feet of SOLID BLOS- 
SOMS— blossoms 1% times larger 
than these hybridizers had ever 
seen before — each blossom virtu- 
ally the same size as a magnificent 
prize-winning violet! 
Breathlessly, these Canadian hy- 
bridizers took this one priceless 
branch, and severed it from the 
mother plant. Carefully they rooted 
it into a new plant... grew a sec- 
ond plant. as magnificent as the first 
; ae then 10°... 50% 100). 22.200 
magnificent plants springing up into 
a field of beauty that had never 
been seen before by human eyes! 
And this plant they named Lythrum 
Morden Pink! 
Still these plant hybridizers were 
not satisfied! Still they wanted more 
bloom, more beauty, more color 
and more lasting bloom, though it 
scarcely seemed possible! 
Now they bred and crossbred 
this new race of Lythrum with other 
varieties . . . eagerly watched and 
measured the size, the flowers, the 
hardiness, of thousands of test 
plants ... watched generation after 
generation of these new giants come 
into bloom and fade. Until one June 
day ... a 3rd generation hybrid 
cross of Morden Pink and Lythrum 
Alatum flamed into bloom ahead 
of all others — stood out in sheer 
size and beauty as no Lythrum had 
ever bloomed before — and then, 
like a miracle, held its bloom even 
longer! Masses of red-flowering 
torches up to 2% feet high, flower- 
ing torches as long as yourarm... 
flowering torches gleaming a new 
red, red as fire, each tinged with 
a luscious shade of rosy-red from 
the heart of each perfect flower... 
the-entire plant aflame like a huge 
wall of living color! And this is the 
brand-new 1954 plant introduction, 
LYTHRUM MORDEN GLEAM, 
that is now available to you, but 
only if you act immediately! Sup- 
plies are limited and planting time 
is growing short! 
These hybridizers discovered that 
this new Morden Gleam produced 
very little seed . . . that instead it 
took the energy that most plants 
devote to seed, and used that ener- 
gy to send up — not 10 — not 20 
— not 50 — but as many as 200 
magnificent flowering spikes ...a 
flaming mass of beauty 5 feet high 
by nearly 4 feet wide ... the entire 
plant buried under showers of solid 
blossoms! These. hybridizers dis- 
covered that these plants would sur- 
vive sub-arctic frosts, where the 
temperatures plunged to 20 below 
zero... and that they would bloom 
in fierce, summer heat just as well. 
They discovered that they would 
bloom in full sun or shade. That 
they were so strong, so hardy that 
they would grow in almost any gar- 
den soil whatever — whether that 
soil is wet, dryish, clayey or sandy! 
> 
A Few Minutes To 
ARRIVES FROM CANADA 
1954 Plant Introduction Gives You Thousands of Blooms — 
Torches As Long As Your Arm The First Blooming Season! 
bien 
Plant - 
A Lifetime Of Beauty! 
| YOU ARE NOW LOOKING AT LYTHRUM MORDEN 
GLEAM. First seen by human eyes in an official Canadian 
Experiment Station, a single plant of this spectacular new 1954 
flower introduction will grow 5 feet tall in your garden . 
WILL ACTUALLY GIVE YOU 
FIVE THOUSAND TO | 
EIGHT THOUSAND BLOOMS THIS SUMMER ALONE! 
And for every year thereafter, it will easily give you 17,000 & 
magnificent new blossoms—and more! And that’s just the | 
beginning — read this! 
These men discovered that this 
plant was so eager to live that it 
would grow, bloom and bloom 
again and again, all summer long, 
even with its roots buried under 
water! That it would give you fresh 
masses of bloom almost daily — 
from June to July, August, Septem- 
ber, sometimes right up to frost! 
And that beginning in Autumn even 
its lush green foliage would change 
color into a burnished-red flecked 
with traces of gold. They discov- 
ered that this plant was almost com- 
pletely free from insects or disease 
— that no insect, no plant disease 
could fade its fantastic beauty! And 
finally, came the discovery that this 
plant grew more beautiful with each 
passing year! That it gave you five, 
six, seven thousand blooms its very 
Postage 
Will be Paid 
by 
Addressee 
BUSINESS REPLY CARD 
First Class Permit No. 6493, Sec. 34.9, P.L.&R., New York, N.Y. 
Lakeland-Deering Nurseries Sales 
Garden City, New York 
Dept. DA 54 
first year! That it easily gave you 
up to 17,000 blooms its second 
year! And that every year there- 
after, it continued to give you new 
value and beauty ... that you could 
actually divide each single plant in- 
to 10, 12, even 15 new plants... 
an unending parade of gigantic 
5-foot traffic-stoppers — as many 
as 100,000 magnificent blooms sur- 
rounding your home with living 
walls of fiery beauty! 
| Best Time To Plant 
Is Now For Earliest, 
Fullest Bloom 
This Summer! 
SUPPLIES LIMITED 
— ORDER TODAY! 
Postage Stamp 
Necessary 
If Mailed in the 
United States 
