~_ ——_— $$ _——-_ 
a 
78 WA 
PALMS 
Cune se EVERGREEN 
PHILODENDRON 
——_ 
AGAVES 
JOHNS 
ARDIS\A 
Comeina TION 
neh 
ar een | 
jways Peet | 
> Money, 
REGISTE 
& 
*UMOSUS 
bought 100 
‘Zaleas from you 
ad I’m happy “s 
I| you that they 
TS) by far, the 
/eliest plants ; 
ve ever had fon 
R 
HERE’S HOW 
YOU TURN 
733 INTO 
$66 OR MORE! 
Az 
It’s so EASY. 
Just sign and mail the Postage-Paid card below. 
We'll rush you, on credit, the Assortment of 168 fresh, hardy, indoor-growing evergreen 
foliage plants as featured here. You'll receive them at the start of the BEST 
SELLING SEASON: They consist of: 
— 50 AZALEAS IN BUD AND BLOOM 
— 90 PLANTS IN PLASTIC POTS 
— 28 PACKAGED EVERGREENS 
You'll display these plants, brightening up your whole establishment. 
You'll be amazed and delighted at how FAST you sell the whole assortment, taking in 
at least $66.00. 
After 30 days, you‘ll pay us just $33.00 in full. (At the same time, you'll 
probably rush a big repeat order. . . but that’s entirely up to YOU.) 
Your assistants don‘t have to be plant experts, because plant names, pictures, and 
suggested selling prices are sent with each shipment. 
RIGHT NOW—before you forget—is a good time to sign and mail the card. You 
take no risk, because you have our absolute GUARANTEE, not only of arrival 
in good condition, but of PROFITS FOR YOURSELF. 
It’s no wonder you will sell these so fast and make such a nice EXTRA PROFIT! 
Every woman loves plants—and every woman loves a bargain. 
This Assortment will move right out of your store, because it gives your customers 
a wide choice of desirable varieties, at bargain prices. 
Yet because of our method of giving YOU the ordinary wholesaler’s profits, 
you have PLENTY of margin for yourself. 
Rush the card, and start turning that $33.00 investment into $66.00 or MORE. 
25 
bar Club 
Seldom, if ever, has SF&N carried 
a feature story in which so much has 
been written between so few lines! 
The occasion is the official welcome 
into the 25-Year Club of John Ma- 
sek, and here’s the story: 
John, much better known through- 
out the industry by his first name 
rather than hig full name, the own- 
er-manager of John’s Plants, Seed 
and Bulbs, Apopka, Fla., cast his lot 
with the industry just a quarter cen- 
tury ago as manager of a cooperat- 
ive nurserymen’s association. From 
1929 to 1934 he was manager of the 
Orange County Fern Grower’s As- 
sociation. 
Now, if you can get him to go into 
detail about his experiences, sor- 
. skip the details 
SOUTHERN FLORIST AND NURSERYMAN, November 26, 1954 
rows and joys, set-backs and suc- 
cesses, you’re a better reporter and 
interviewer than we are. For us, he 
simply skips all details leading up 
to going into business for himself 
and closed his interview (via cor- 
respondence) with this answer to our 
“stock’’ question, “If any event could 
be singled out as the most import- 
ant in your experience in the indus- 
try, what would it be?”: 
“The delight and _= satisfaction 
(after dozens of failures) of growing, 
packing foliage plants which once 
were scarce and expensive, to the 
mass market, within the framework 
of benefit to consumers, customers, 
employes and myself.” 
RUSH YOUR STARTING ORDER NOW! 
your success 1s GOARANTLELO 
YOU'LL BE GLAD YOU MAILED THIS CARD 
aS ae 
