Now you can help your plants to 
FULL GROWTH 
AND BLOOM 
the way Nurserymen do 
i= roses like this... strong, vigorous, 
full-blooming the very first year. And all 
the other magnificent flowers and vege- 
tables you’ve seen on these pages. 
All you have to remember is this simple 
fact which any nurseryman will tell 
you is true of almost any plant you can 
name: 
Growth and bloom ABOVE the ground 
depends on growth and development BE- 
NEATH the ground! 
A plant is only as strong as its roots. You 
can’t hope to have full development above 
until there’s full root development down- 
stairs beneath the soil. 
The real reason for ‘‘secret’’ soil formulas 
That’s why—in the past—each nursery- 
man had his own ‘‘secret”’ soil.formula.. .. 
worked hard each year preparing his own 
particular mixture of peat moss, manure 
and other materials which contain natural 
but temporary soil conditioning elements. 
Not primarily to provide food (today there 
are many ways to do that)...but to 
provide the kind of soil texture which 
would make it easy for roots to grow... 
easy for them to absorb food and moisture 
.. . easy for them to achieve full development! 
Now nurserymen use Krilium...and 
it will work wonders in your yard 
Secret soil formulas are expensive and tem- 
porary (soil bacteria break down “natural” 
soil conditioning elements). They require 
special skill and much labor to’ prepare. 
Few amateurs could hope to duplicate them 
successfully. 
But today many nurserymen have 
found a better way to prepare soil for full 
root development... a way you can use in 
your yard. They are using Krilium Soil 
Conditioner. 
Other so-called soil conditioners have come 
and gone. But Krilium—the original, de- 
veloped and thoroughly tested by Monsanto 
Chemical Company—is getting more and 
more professional use. Not only in green- 
houses .. . but in tobacco seed beds, truck 
gardens, nurseries and other places where 
5=lb. <= $4.95 
Helps everything 
that grows... 
GROW 
BETTER: 
IA Krilium endorsed by Southern California Floral Association. 
MONSANTO 
A product of Monsanto Chemical Company 
full plant development can mean the 
difference between profit and loss. 
Helps your plants use food and water far 
more effectively 
Krilium is not a fertilizer... but it binds 
the particles of earth into tiny, sponge-like 
clusters that resist packing down. Water 
and plant food seep through easily. Roots 
reach out farther more easily and more 
“hair roots’? develop in the porous soil. 
Needed oxygen gets down into the soil and 
carbon dioxide is “breathed out” more 
easily. Your plants aren’t stunted, aren’t 
smothered by heavy, hard-packed soil. They 
are free to develop fully! 
RESULT: Better root systems... stronger, 
healthier, more fully developed flowers 
and vegetables... bigger, more luxurious 
blooms...and LESS WORK FOR YOU! 
One application of Krilium saves time, 
work, money for many seasons 
Krilium is easy to apply. Just prepare the 
seed bed in usual way—sprinkle on Krilium 
and rake in. Saves cultivating even the 
first year... because the soil stays in a 
loose ‘‘just cultivated” condition all the 
way down and weeds pull out easily with 
all their basic roots. 
But it’s next year, the year after, and the 
year after that—when you go out for the 
traditionally tough job of spading—that 
you'll discover the real savings. Instead of 
heavy, hard earth that “breaks your back” 
... you'll find loose, easy-to-spade soil that 
falls apart at a touch. 
Not a yearly treatment—does not have to 
be renewed every year 
Unlike “‘natural’’ soil conditioners, such as 
peat moss—soil bacteria can’t break down 
Krilium. Its benefits are lasting... bring 
you better soil, better gardening and sub- 
stantial work and money savings for a long 
time to come. 
Use Krilium Soil Conditioner this spring 
and see what a difference it makes in your 
yard. Start new rose bushes right . . . help 
your flower beds bloom as they have never 
bloomed before. It puts the big secret of 
nursery growth and bloom to work in 
your yard. 
1-lb. <r $1.39 1 
RECOMMENDED AND SOLD BY 
PAUL J. HOWARD'S 
11700 National Blvd., Los Angeles 64, California 
Telephones: TExas 02951 —ARizona 31171 
iy 
Fr /*. 
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soll : 
"cow 
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