——— === hhh 
NORTH SHORE BREEZE II 
Turret! Although a prize has been awarded for a 
definition of thrift in a contest open for school young 
people it is really elusive and defies definition or even 
illustration that is comprehensive. For more often than 
not, things are not what they seem. That which appears 
as thrift may be foolhardy expenditure and that which 
appears as economy may be a most condemnible form 
of conservatism. ‘There is that which “scattereth yet in- 
creaseth.” ‘Io gain, losses must be made. Temporary 
losses, so to speak, are justly called investment. A seed 
planted in the ground is lost until it has borne fruit and 
the resulting seed used or marketed at a price. At any 
stage the loss may be complete. There are risks that 
are taken and must be taken to result in true thrift. A 
false thrift would guard every dollar with a gun and 
never expend money either for gains or pleasure. The 
real secret of thrift lays in the middle ground of expend- 
itures. To be thrifty one must not always consider the dol- 
lar sign. Worth is a representative of time, intelligence 
and material. And material is but an expression again 
of man’s time, energy and ability. The values of thrift 
are to be found in that which is purchased and not in- 
the money with which the purchase is made. Economy 
consequently cannot always consider the dollar because 
of this very law. The saving of the dollar now may 
mean the expenditure of many a dollar later; or, put 
the other way about,—a dollar spent early will mean nine 
dollars saved in time. A thrifty spirit would be indi- 
cated, not in hoarding or banking the dollar, but by 
spending it. The dollar saved accumulates interest at 
three per cent. in most of the old-time reliable banks, 
whereas there is work for it to do, which undone means 
that the property disintegrates at over eleven per cent. 
True thrift considers the expenditure, the positive side, 
and not the negative side of values. 
‘There has been a prize offered also for the munici- 
pality that shows the greatest evidence of thrift. In the 
calculation, the per capita savings deposited in banks, 
the number of children in college and graduated from 
local high schools and so through various terms of the 
calculations. Some of the terms are fair, others are un- 
worthy, The per capita of money in the savings banks 
may often be an indication of. the very opposite quality 
of thrift. It may be the make-shift of an indolent man 
whose ambition is to build a bank account and not build 
living no higher than a south of Europe peasant. He 
has a large bank account. ‘The other lives a normal, 
wholesome life with most of the necessities and some of 
the luxuries of life. He has made a venture and owns a 
respectable home and there is a mortgage he can readily 
handle. ‘The bank account he has is not to be measured 
beside the other man’s. ‘The dollars of the squalid tene- 
ment dweller with no soul above the mode of life lived 
cannot be the test of thrift. There is a false type of 
thrift that measures prosperity by the dollars in the 
purse and the money in the bank, 
Surely a definition of thrift is difficult. Appear- 
ances are deceitful; the man with the small account may 
be worthy and more thrifty as an individual than the 
sordid brother with low standards and degrading ideals. 
Community thrift is dependent upon the thrift of 
the individuals that make up the groups within the com- 
unity. If there be no thrift, purchases, investments and 
labors that accrue to the benefit of society, the thrift of 
the individual must be faulty. 
In municipalities there is a middle ground which 
truly represents thrift. The careless, extravagant ex- 
penditures which yield no return and which tax the cit- 
izens is no worse than the opposite extreme of low mu- 
nicipal ideals that saves at the expense of honorable pro- 
gress and with a view of economy that sees savings 
only by retrenchments. Retrenchments are deceptive. 
They give the idea of community economy and commun- 
ity thrift when in reality it is an atrocious illustration 
of what thrift is not. It is thrift when communities are 
willing to make reasonable expenditures in the interest 
of progress that yields increasing benefits to the com- 
munity, even though the original expenditures may mean 
higher tax rates. No one would advocate increased tax 
rates simply for its own sake, That is slavish and impolitic, 
but a higher rate with abundant return in comfort, con- 
venience and prosperity is usually a more certain sign 
of thrift than a low rate with municipal pride sleeping 
the twenty years’ sleep of Rip Van Winkle. But wait! 
A second generation will pay for the false economy of 
the preceding one! 
Tue Business MEN of the North Shore marched on 
Beverly and took it by storm on Monday evening, The as- 
sociation has been an important factor in the commercial 
a life. Two men with equal wages may be taken as an_ life of the shore. It has a field of its own and will keep 
example. The one lives in a shack with a standard of it clear. 
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Office: 
21 SUMMER STREET 
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Manchester Electric Co. 
ELECTRIC LIGHT and POWER 
Estimates on Cable Construction Furnished on 
Telephone 168W 
A. LOVERING, Manager 
CAJ 
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Don’t believe that 
I AM DEAD 
I will be after 
Lawn Mowers on Time 
LAWN MOWERS RIGHT 
PRICE RIGHT 
DELIVERY IS RIGHT 
————uu—— x“ 
ALEX. fi. SJORLUND 
Manchester 
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2 
