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North Shore Broces Jan. 16, i914 
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Daniel Low’s January Reduction Sale will 
open Tuesday morning, January 20th 
Twenty minutes after the doors 
open our Store will be filled with 
eager shoppers who have learned 
from past Daniel Low Sales just 
what opportunities they present for 
saving money. 
At this time every year we have 
this Sale to reduce our stock before 
’ taking inventory. In the Sale are in- 
cluded hundreds of desirable articles 
that we must sell, either because we 
have discontinued them from our 
catalog, or because we have bought 
too heavily of them, or because we 
wish to make room for newer goods. 
And, of course, there are always 
scores of odd things — particularly 
suitable for gift purposes—which re- 
main after the Christmas rush is 
over, 
The articles will be reduced in 
price ranging from 10 percent. to 50 
percent., the majority being reduced 
at least one-third from the regular 
price. Every department in the 
Store will offer remarkable money- 
Saving opportunities, 
Each year more people come to 
this Sale. They tell us it is unlike 
any other sale any place. They say 
they like it because everything is 
right out on top of the counters for 
inspection, each article plainly tagged 
with the regular and special prices, 
making it easy to see just what they 
are saving. 
Many folks take advantage of this 
Sale to buy birthday and wedding 
gifts months ahead and to anticipate 
for next Christmas, as well as to pur- 
chase articles for their own personal 
and household use. This is the se- 
cret of many shrewd shoppers, who 
always seem to be well prepared for 
each occasion as it presents itself 
and who have well-apppointed tables 
and well-equipped personal toilettes. 
It will be profitable for you to at- 
tend this Sale though you live at a 
considerable distance, The Sale opens 
at 8.30 Tuesday morning, January 
2oth, and continues during the week. 
Come early. You will find a Sale of 
delightful surprises, 
Daniel Low & Co., Inc. 
Jewelers and Silversmiths 
SALEM, MASS. 
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