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NORTH SHORE BREEZE 
“The Little Store With the Goods’”’ 
No ‘‘Sale Lots’’ 
Sale here, but all 
. . our own goods 
st | W. E. Hoyt Go. | Ge 
Saturday a L) OY & first of the 
season. 
Jan. 17 Now at Reduced 
Prices. 
204 Essex Street, Salem 
Decisive Price and Stock Reduction Sale 
an event of double importance 
SATURDAY MORNING we begin the largest sale in the history of our new 
store. Unseasonable weather——the cause of it all. 
purposes—but all our own original purchases. 
marked down, is quoted below. 
No charges or memos during this gigantic reduction sale. 
Mien’s 
WINTER OVERCOATS 
Greatly overstocked in Overcoats 
owing to the very open season. 
Less 33 1-3 per cent 
from former selling prices. 
$12.00 Overcoats, 1-3 off, now 8.00 
$15.00 Overcoats, 1-3 off, now 10.00 
$16.50 Overcoats, 1-3 off, now 11.00 
$18.00 Overcoats, 1-3 off, now 12.00 
$20.00 Overcoats, I-3 off, now 13.33 
$22.50 Overcoats, 1-3 off, now 15.00 
$25.00 Overcoats, 1-3 off, now 16.67 
$28.00 Overcoats, 1-3 off, now 18.67 
$30.00 Ulsters, 1-3 off, now 20.00 
$35.00 Ulsters, 1-3 off, now 23.33 
Men’s 
TROUSERS 
Entire Stock—all good pattenrs 
20 
per cent. reduction from 
former selling prices 
$6.00 grades, now ........ $4.80 
$5.00 grades, now ........ $4.00 
$4.00 grades, now ........ $3.20 
$3.00 grades, now ........$2.40 
$2:50 grades, now ........ $2.00 
Clothiers 
Hatters 
Furnishers 
Men’s 
WINTER SUITS 
We must make room for our 
Spring line of Suits. Our dust 
proof cabinets are filled to over- 
flowing—therefore a big slash in 
suit prices, 
(Blues and blacks not included at 
tl ese prices. ) 
Suits, to 
Suits, to 
Suits, to close, 
Suits, to close, 
Suits, to close, 
Suits, to close, 
Suits, to close, 
Suits, to close, 
now $ 9.00 
now $10.00 
now $11.25 
now $13.50 
now $15.00 
now $17.00 
now $18.75 
now $21.00 
close, 
close, 
$12.00 
$13.50 
$15.00 
$18.00 
$20.00 
$22.50 
$25.00 
$28.00 
Satisfaction guaranteed with 
every Suit. 
Special Notice 
About 50 Suits carried over 
from last year—only one of a style 
left—at big slash reductions, 
122 Prisca pie large Red 
ags on goods 
W. E. HOYT CO. 
Goods not bought for sale 
Every article that has been 
Other Goods that are marked down 
NEGLIGEE SHIRTS 
$1.00 grades, 79c. $1.50 grades, 
$1.15. $2.00 grades, $1.50 
NECKWEAR 
50c values, 39c or 3 for $1.00 
25c values, 19c 
UMBRELLAS 
Every one at 20 per cent. reduction 
BATH ROBES 
$6.00 grades, $5.00 
$5.00 grades, $4.00 
FUR LINED GLOVES 
Less than cost price 
Suit Cases, Toilet Sets and Leather 
Bags 
20 per cent reduction 
Our goods retail from 5.00 to 15.00 
Fur and Seal Hats 
$6.00 grades, now ........ $5.00 
$5.00 grades, now ........ $4.00 
$4.00 grades, now ........ $3.00 
$3.00 grades, now ....:... $2.25 
$2.00 grades, now <...see $1.45 
$1.50 grades, now ........ $1.15 
Soft and Stiff Hats 
The $4.00 and $5.00 grades Knox 
Special Stiff Hats, as we are 
closing out this line .... $3.00 
$3-00 Soft or Stiff Hats .. $2.25 
$2.50 Soft or Stiff Hats .. $1.85 
$2.00 Soft or Stiff Hats .. $1.45 
$1.50 Soft Hats. ...22 see $1.15 
$1.00. Soft. Hats 7.2. ae .79 
Salem 
next door to 
Riker - Jaynes 
Drug Store 
