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The Price of Diamonds 
is Advancing - 
If you are considering the purchase of a diamond 
we urge you very strongly to buy now. 
The additional duty of 10 percent on the new tariff 
together with the steadily advancing price of diamonds 
makes the present import prices about 20 percent higher 
than last September. This means a considerable advance 
in the retail price by all merchants who were not able 
to anticipate and buy largely before the tariff law was 
passed. 
Because of our large diamond purchasing power 
we were able to prepare for this rise, which means that 
practically all of our present ‘Diamond stock was bought at 
the low prices. Weare going to sell these stones on the 
basis of the purchase price, rather than the new advanced - 
price, but we will be unable to get any more to sell at 
these prices. 
That is why we urge you to buy now. It is not 
probable that there will ever be as good an opportunity 
again. If you are planning to buy a Diamond at any 
time, come to the Store and talk with us. It will not 
obligate you in the least. 
DANIEL LOW & CoO., Inc. 
JEWELERS AND SILVERSMITHS 
SALEM, MASS. 
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North Shore Breeze, Feb. 13, 1914 
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