NORTII SHORE BREEZE NOV. 4, 1910 
Aeniel Gnu & On, —DIAMONDS AND PRECIOUS STONES. — Salem, Mass. 
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FINE DIAMONDS AND OTHER PRECIOUS STONES. 
Our knowledge, integrity and reliability have been tested by customers in all parts of the United States and 
many foreign countries for over twenty years, so no one hesitates to send to us for DIAMONDS knowing they 
will get the finest quality at a price much less than they can elsewhere. Every order is conscientiously filled 
and sent subject to your approval. Ofcourse, in buying a diamond you must have confidence in the party you 
trade with, and time will prove that you have made a good purchase. They are good property if properly 
bought and advance in value every year, so you can realize on them quickly if you wish to. 
We show here a most carefully selected assortment of diamond rings, comprising all the most desirable sizes. 
The prices are for pure white, perfectly cut, brilliant stones set in the finest 14k gold settings. We can furnish 
any size diamond in any of these settings, giving you the largest and best quality diamond possible for any 
special amount you wish to invest, of course, always subject to your examination. By personal attention, and 
giving the best possible value in every case, we have built up a very large business in “diamonds by mail.” 
A diamond purchase can be most satisfactorily made in this way, as every stone we send out is in reality on 
approval. If it fails to please in any respect it may be returned at our expense and the amount paid will be at 
once refunded. 
Our diamonds are of a much higher grade than is generally sold, and we are satisfied with a very small profit. 
We invite comparison of quality and price. 
Our diamond department is under the direct supervision of Mr. Daniel Low, senior member of the firm, who 
has had an experience of over forty years in the buying and selling of precious stones, and all orders are handled 
by men whose expert knowledge of fine stones and of settings most in favor assures careful selection and intel- 
ligent advice. 
FINE ENGAGEMENT RINGS A SPECIALTY. 
Do not forget to state the size desired when ordering rings. Directions for taking measurements will be found on other ring pages. 
We will gladly send size card to any address on application, ; 
Daniel Low & Go., SALEM] ™oscure nines 
