NORTH SHORE BREEZE 
23 
Webber Co. Will Have One of the 
Finest Stores in New England. 
Arrangements were perfected Sat- 
urday for the most important real 
estate change in the centre of Sa- 
lem which has occurred for years, 
when William G. Webber Co. con- 
tracted with J. N. & V. 8S. Peterson 
for the erection on the site of the 
Northey block of a three-story brick 
and steel building adjoining and to 
eonform in architecture with their 
present store. 
The Northey block is on the cor- 
ner of Town House square and Es- 
sex street and the lower floor was 
recently vacated by the Merchants’ 
bank. The Webber Co., which for 
several years had occupied the see- 
ond and third stories of this build- 
ing in addition to their own store, 
obtained a lease of the Northey 
property, and Saturday the arrange- 
ments were finally consummated to 
raze the Northey block and on its 
site build an entirely new structure 
to conform in style of architecture 
with their own building adjoining. 
The Webber Co.’s present strue- 
ture extends around the Northey 
property. It was at first planned 
to adapt the present Northey build- 
ing to the firm’s uses, but the differ- 
ence in stud of the building made 
it impracticable, and so plans were 
See Our New 
Line of 
WINDOW 
DRAPERIES 
perfected for the erection on the 
site of the Northey block of an en- 
tirely néw structure. 
This will give to the centre of the 
city a great improvement, on the 
corner of ‘the principal thorough- 
fares, as well as provide for the ac- 
commodation of the William G. 
Webber Co., a store which will be 
one of the finest in New England 
when completed. 
The plans provide for a building 
of steel and glass on the first two 
stories and of pressed brick on the 
third story. The entrances will be 
about where the present entrance is 
on Essex street, & second entrance 
on Washington street about 30 feet 
from the corner and a third en- 
trance about where the _ present 
Washington = street doorway is. 
These present entrances will be 
somewhat changed. The two build- 
ings, when made into one will give 
a main store floor space of about 
90 by 70 feet, or 6300 square feet. 
This will-of course be repeated on 
the second and third floors. 
Kxeept for the entrances, the 
whole store fronts will be a sueces- 
sion of windows and the same 
scheme of window display will be 
followed on the second fioor. The 
windows will be of large plates of 
glass surmounted by ornamental 
prism glass above the window box- 
ing, for lighting purposes of the in- 
terior. There will be over 125 feet 
of windows on the ground floor and 
more than that on the second story. 
The entire centre wall between the 
present buildings will be removed 
and the whole ground covered with 
what will be in effect one large 
building and’ a_ great open store. 
This means an entire re-arrange- 
ment of departments on the first 
floor when completed. The two es- 
tates are owned by the KHssex 
County Building association and the 
Northey heirs respectively and ar- 
rangements have been made_ be- 
tween the owners to allow the re- 
building. 
C. H. Blackall is the architect and 
a handsome and attractive building, 
as well as one to accommodate the 
firm’s growing business is assured. 
Work on pulling down the Northey 
block will commence this week and 
it is expected to have the building 
finished in time for the fall opening , 
of the Webber Co. 
In order to vacate the Northey 
block, now used by several depart- 
ments, a big sale was commenced 
Wednesday at the store. It can be 
appreciated that to crowd the de- 
partments now in the Northey build- 
ing, into the original quarters means 
an imperative reduction in the 
stocks of every department. 
Our Bathing 
Suit Depart- 
meat is Now 
Complete 
THE SECOND WEEK OF OUR 
GREAT EXPANSION SALE 
Will be More Interesting Than the First 
Join in procession with the wise and thrifty folks who will visit this Expansion Sale, not once but 
many, many times. 
When an ordinary sale is held, one trip to the store is all-sufficient for in such a sale usually one or two special items 
are involved. 
This Expansion Sale is an altogether different sort of an occasion. 
You buy them and the sale is over, as far as you are concerned. 
Instead of being concerned with one or a _half-doz- 
en articles only, it has for its subject an Entire Modern Store comprising thirty-two different departments each offering its 
quota of extraordinary money saving opportunities. 
one ot! two visits is an utter impossibility. 
The sale is of such a wide scope that to do it and yourself justice, in 
Another money saving occasion such as this Expansion Sale may not come around again for a long 
time. 
Make the most of it while you can. 
