8 N°_O} RYT 
Sails OF bau 
Magnificent New Establishment ofthe Daniel L 
One of the most notable changes 
in the mereantile establishments of 
Salem during the past year, has been 
the enlargement and re-arrangement 
of the store of Daniel Low & Co., 
the world-famed silversmiths and 
jewelers of that city. These changes 
have. been in progress. since last 
January and have just been com- 
pleted, which gives some suggestion 
of their extent. In fact the entire 
establishment today is_ practically 
in new quarters, in size and point of 
equipment, unequaled east of New 
York. 
monger 
“AMIN 
The Daniel Low Co. is known all 
over the civilized world, through its 
tremendous mail-order business, 
which reaches every part of the 
globe. In fact, the name of the firm 
and the name of Salem are so inter- 
twined by association, one with an- 
other, that the two are almost idén- 
tified one with the other. Salem is 
famed for its colonial architecture, 
among other things, and it was but 
appropriate that in remodeling and 
enlarging the store that the Daniel 
Low Co. should follow the — strict 
Colonial type of architecture and 
designs through the entire establish- 
ment. In this it, like Salem, stands 
alone and already the fame of its 
beauty has commenced to spread. 
Last January the Low company 
secured the former quarters of the 
Naumkeag Trust Co. and began the 
work of remodeling the entire first 
floor of the First church building. 
This has been successfully accom- 
plished. Shortly after the work be- 
gan, the senior member of the firm, 
the late Daniel Low, died suddenly. 
His son, Seth F. Low, however, con- 
tinued the alterations planned by 
them both and a visit to the store 
today will demonstrate how well he 
has accomplished the task. 
The main entrance to the store on 
Essex street is now in the centre of 
the First church building. A new 
entrance has been made from Wash- 
ington street. Both are of the latest 
circular vestibule type. The revolvy- 
ing curved-wing doors on the Wash- 
ington street entrance are said to be . 
the first of their type in this section. 
The finish throughout the store is 
solid mahogany. The show eases are 
particularly beautiful, the burl of 
the mahogany being veritable gems 
in artistic tracing. All of these 
cases are new and the one used for 
the display of solid gold jewelry, 
etc., is said to be the largest east of 
New York. 
On the left of the main entrance 
is Mr. Low’s private office, adjoining 
which is the ring department. Then 
follows along the eastern wall the 
diamond section and the solid gold 
jewelry as above cited. The display 
cases are lined with green velvet, 
with the exception of the diamond 
cases, where champagne color velvet 
is the scheme. Back of this is one 
of the great vaults used for the safe- 
keeping of the diamonds. 
Further along is the solid silver 
table ware department with a nov- 
elty in the shape of a special exhi- 
bition aleove for the display of re- 
productions of the famous Sheffield 
plate. Adjoining this section is also 
a special room to be known as the 
model colonial dining-room. 
Over the solid silverware depart- 
ment is the office. There are also 
two safety vaults for the keeping of 
the silverware. In the middle see- 
tion, left, is the leather goods de- 
partment and back of this a novelty 
in the shape of display ideas. This 
is a glass stack, so to speak, backed 
by great plate mirrors. On the glass 
shelves in front are displayed all 
sorts of souvenirs and novelties, 
changed every day. It is an idea 
~brought by Mr. Low from Berlin. 
To the right of the main entrance 
is the stationery department, the 
watch and clock sections. <A glass- 
covered display table for the forms 
of engraving, die-work, ete., is one 
Ba Re HeE- 428 
Lom Courern at Salem 
of the innovations here. In the cen- 
tre of the store, right, is the souve- 
nir department, brass, copper and 
general novelties, with departments 
for silver, gold-filled and imported 
jewelry adjacent. 
In the centre also, is the china de- 
partment with wall cases in the rear 
for the display of dinner services 
and silver plate. In the extreme 
rear on the southern side of the 
store, is another of the _ several 
unique and tasty ideas to be found 
at every turn. This is a cut-glass 
room. The walls of this room are 
lined with plate-glass mirrors. It 
is called the Colonial cut-glass room 
and is aptly named, for the equip- 
ment throughout suggests this state- 
ly and beautiful design. 
Adjoining this is another storage 
vault in front of which are the cases 
for sterling silver toilet articles. In 
the southwestern corner is the re- 
pairing department, where all arti- 
cles for repair should be left. 
The whole store is furnished with 
a tube carrier system, the tubes be- 
ing concealed between the partitions. 
It is of the ‘‘stop and start’’ sys- 
tem and operated electrically, with 
16 stations running to a central sta- 
tion. This carrier system connects 
the main store with the mail-order 
building in the rear and is not only 
a time-saver but a labor one as well. 
It is the largest of its kind in the 
east. The floor of the store is cov- 
ered with a green battleship lino- 
leum. The width of the aisles be- 
tween the various departments is a 
striking feature, ensuring not only 
accommodations but comfort in 
shopping to the patron. These al- 
terations give the firm more than 
double the floor-space than formerly. 
In all truth the store is one of 
which any community might well be 
proud and will still further add to 
the fame and laurels of not only the 
firm of Daniel Low & Co. but to the 
city of Salem as well. 
