0} RESO Sl ORE By-R+E he eee DEC. 29, 1911 
posororerpsorososrsorotores oes ot name oreo De osps spr or aroun Dies oan nO eos ee Seman re Seoa en DsOsesor rere esos erores gest or oE OS at Oro I peer eres yees Stores stot 
sete SESE aeSt es ehsatgeosaigeososheoaoes sehr ashes ben taahshsashihentessetsseheseasheheashshsassshsasassabnsdibsashsasasososorososososososorososororosorosoror oe} 38 
3232 ee $333 
3832 3338 
323: ~ £ =) 2 3338 
3232 3333 
323% ae ees: 
323% str 
3233 3332 
$338 e e e iE 
Be For Personal Adornment and Intrinsic Value Diamonds Excel i 
$343 3232 
3232 323 
a a 
# OUR DIAMOND DEPARTMENT & 
iss ** $333 
333 333 
323% 323% 
$232 323% 
3332 
333 In the purchase of diamonds, almost more than any other article of merchandise, one has to ## 
3332 depend upon the knowledge, integrity and reliability of the dealer, as few people, aside from 8% 
33 experts, know the essential characteristics that determine their value. Intuitive knowledge ##% 
iit must be supplemented by experience in handling them, iS 
32% ee ‘ 333% 
3838 This is the reason why diamonds can be so advantageously purchased from us, and there are Bes 
$604 . ° . . Oe9 
#3f many reasons why we can give you the best possible value for the amount you wish to invest. 333 
3233 3338 
223% 323% 
3333 333% 
a a 
S94 O00 
333% 323¢ 
ee a 
333% 333% 
333% 333% 
323% 333% 
3E3t 3333 
33 ih 
33 3 333% 
32). 3333 
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3333 332 
333 333% 
ove aes 
BS S33 S33 
Bae 323% 
338 a 
$44 Pose 
333% 333 
$333 333 
3233 3¢ 
$233 33 
$335 3333 
3333 3332 
3333 333¢ 
3333 333% 
2325 3332 
3333 3332- 
2232 333% 
323% 333% 
33; 333% 
$33 3328 
#3 Because of the very large quantity of diamonds we sell we have exceptional facilities for secur- #8 
3 ing the choicest gems, and at the present time we have a very complete stock of diamonds, #8 
33: many of them purchased at prices below those prevailing at present. They will be sold at a at 
#3: very close margin of profit over the actual cost. All our purchases are for cash and our mail #3 
232 order business is distinctly on a cash basis. The expense of this department in connection #3 
33% with our very large business is relatively small and we are enabled to sell at a much smaller 33 
333 margin of profit than the average dealer. 38 
4 When we sell diamonds we invite comparison of quality and price, feeling absolutely certain #8 
it that we can give you the greatest possible value for the amount you wish to pay. Should any 
#{ stone fail to come up to your expectations it may be returned and the purchase price will at Ht 
#3 once be refunded. We carry in stock only pure white, perfectly cut, brilliant stones, and give #3 
3: most careful attention to correct mounting. Weare always glad to submit special designs i 
3232 : s . seers ; L232 
#3: for diamonds and precious stone jewelry of any description and we make a special feature of He 
Hit resetting family gems. Ba 
#{ On advice as to requirements and price limitation we will send for inspection anywhere in the #% 
#3: United States, at our own risk, diamonds and other precious stones, to such intending pur- 3 
#8{ Chasers as may be known to us who will send satisfactory references. 38s 
a in 
LADa ° .o 
333% 33 
a DANIEL LOW & CO., Inc., . - SALEM, MASS. Be 
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