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YOUR CHRISTMAS MONEY ji : 
What are you going to do with it? : 
For personal adornment and intrinsic value 2 
Diamonds excel : 
“4 
OUR DIAMOND DEPARTMENT 
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In the purchase of diamonds, almost more than any other article of merchandise, é 
one has to depend upon the knowledge, integrity and reliability of the dealer, as few ¢ 
people, aside from experts, know the essential characteristics that determine their fe 
value. -Intuitive knowledge must be supplemented by experience in handling them. ‘ x 
This is the reason why diamonds can be so advantageously purchased from 
us, and there are many reasons why we can give you the best possible value for the 
amount you wish to invest. 
Because of sold at a very 
the very large : close margin of 
quantity of x Win il | bf yf profit over the 
diamonds we QMX \\ \ i WY fhe actual cost. All 
sell we have NX Yj our purchases 
- 
é_—- 
exceptional fa- 
cilities for se- 
curing the 
choicest gems, 
and at the pres- 
ent time we 
have a _ very 
complete stock 
of diamonds, 
many of them 
purchased at 
prices below 
those prevail- 
ing at present. 
They will be 
awe 
rae 
. 
Ad 
i 
\\ \ 
\\ \\ . 
NAAN 
are for cash, 
and our mail 
order. business 
is distinctly on 
a cash basis. 
The expense of 
this depart- 
ment in connec- 
tion with our 
very large busi- 
ness is rela- 
tively small, 
and we are en- 
abled to sell at 
a much smaller 
(7ax 
margin of profit than the average dealer. 
When we sell diamonds we invite comparison of quality and price, feeling 
absolutely certain that we can give you the greatest possible value for the amount 
you wish to pay. Should any stone fail to come up to your expectations it may be 
returned and the purchase price will be at once refunded. We carry in stock only 
pure white, perfectly cut, brilliant stones, and give most careful attention to correct 
mounting. We are always glad to submit special designs for diamonds and precious 
tas 
1. 
DANIEL LOW & CO. Inc., 
— 
North Shore Breeze, December 22, 
stone jewelry of any description and we make 
a special feature of resetting family gems. 
On advice as to requirements and price 
limitation we will send for inspection any- 
where in the United States, at our own risk, 
diamonds and other precious stones, to such 
intending purchasers as may be known to us 
who will send satisfactory references. 
Our diamonds are of a much higher grade - 
than is generally sold, and we are satisfied 
with a very small profit. We invite compar- 
ison of quality and price. 
SALEM, MASS. 
@. 
