4 
BEVERLY FARMS BRANCH OF 
IMPROVEMENT SOCIETY 
The Beverly Farms branch of the 
Beverly Improvement society held its 
meeting on Tuesday afternoon at 
Mrs. Robert S. Bradley’s, Pride’s 
Crossing, twenty-five being present 
in spite of the storm. 
Mr, Schaller, scout master of the 
Boy Scouts of Beverly gave a very 
interesting talk on the work done by 
the boys during the summer and that 
planned for the winter. 
Mayor Macdonald gave much 
praise for the work done by the Bev- 
erly Farms branch toward keeping 
the streets and sidewalks clean, with 
a promise to help on the work in 
every way possible, 
Mrs. Bradley read a short paper 
comparing the methods of  house- 
cleaning 50 years ago and the im- 
proved methods of today, saying in 
part that the typical home of today 
is kept clean all the time by systema- 
tic work done every day, and at no 
time need the men of the family be 
driven to dine at the club to escape 
the chaos of home. 
In comparing house-cleaning 
municipal cleaning Mrs, Bradley : said 
it will be impossible to keep our 
homes clean until cee learn 
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with 
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to keep cities as clean as the home. 
Filth of all kinds is continually track- 
ed and blown into our homes and car- 
ried in on our clothing. 
The war against insect pests will 
never be ended until their outside 
breeding places are destroyed. 
We look forward to the time when 
cities shall have attained the domes- 
tic standard of  all-the-year-round 
cleanliness,—for it is’ * to” the ‘city 
cleaning that we must look for our 
health conditions for the prevention 
of diseases that occur in badly cared 
for localities. 
In this connection it is interesting 
to know of the work being done by 
some of the large corporations. 
Dr. Doty has been appointed medi- 
cal director of the Emp'svces Bene- 
fit Fund committee of the American 
Telephone and ‘Telegraph Company 
and of other large companies, and 
Mr. Vail, President of the American 
Telephone and Western Union, has 
said :— 
“Tt is intended that the medi- 
cal department shall have wide 
range in its activities; it will de- 
vise and carry out various meth- 
ods of health protection known 
as preventative measures.” 
So far as practicable we shall seek 
the ee detection of diseases—par- 
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‘* The Little Store with the Goods ’’ 
ticularly those that are communica- 
ble—and arrange for their prompt re- 
moval, care and treatment. 
Preventative measures will also in- 
clude sanitary conditions in offices 
and workshops. 
Modern sanitariums know that the 
public health is best maintained by 
prevention rather than by treatment 
of disease after it develops. 
One of the greatest assets of any 
country is the vital efficiency of its 
citizens—to secure the greatest nos- 
sible natural efficiency of its citizens. 
To secure the greatest possible ma- 
terial efficiency—economic and moral 
—it is necessary to reduce to a mini- 
mum the annual loss through disease. 
Preventable diseases today cause 
large economic losses under two gen- 
eral groupings :— 
ist. Through illness 
workers at home. 
2nd. By death they cut short the 
careers of many persons who are in 
their economic prime. 
Dr, MacLaughlin of the United 
States Health Service recently stat- 
ed in an address, “that in the matter 
of typhoid fever alone the number 
of preventable cases each year in the 
United States would probably reach 
175,000.” He estimated the econo- 
mic loss from this one disease at not 
they keep 
FALL 
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Sizes 32 to 48 
Our customers are particular in regard to 
We encourage their critical 
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Lingerie Waists, 98c to $10.00 
Silk Net, Crepe de Chine, Chiffon, $2.98 to $15 
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$15.00 $20.00 $25.00 
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7 
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