Do You Ever Spend More 
Than You Ought To? 
Have you ever stopped to think why it is that some 
of your Christmas gifts cost more than you expected to 
pay r 
Very often it is because they are put off until the 
last minute, when there is no time left to go about and 
find the right gift. You are almost forced to take the 
first thing at hand, and very often it is a more expensive 
article than you had planned buying, without being any 
more fitting as a gift or any more acceptable to the re- 
cipient. 
This is not mere theory; it is a solid fact that your 
experience will tell you is true. Why not avoid this un- 
necessary expense this year by doing your shopping early 
—beginning right away—so that you will have plenty of 
time to select the right gifts at prices you feel that you 
ought to pay. You need wait no longer for Christmas 
gifts. The Christmas stock in our Store is complete and 
you will find personal selection easy and satisfactory. Our 
Year Books bave been mailed and we are prepared to 
serve our mail customers promptly. 
Daniel Low & Co., Inc. 
JEWELERS and SILVERSMITHS 
Salem, Mass. 
North Shore Breeze, Dec. 12, 1913 
er. 2 
