view from the hotel. 
June 2, 1916. 
pa Fane] 
a3: 
citi tea lanes wo. 
Midd ded SRR GR ER w 
es. ib 
. 
OTABLE among the hotel improvements along the 
North Shore this year is the big annex to the New 
Ocean House at Swampscott. The new steel structure is 
well along toward completion and will be ready for oc- 
cupancy along toward the first of July. In addition ‘9 
the erection of this fine new annex, which will be open 
the year around, many improvements have been made to 
the surrounding buildings and grounds. All of the old 
buildings in the rear of ‘the hotel have been either demol- 
ished or moved to new locations on the side nearest Purt- 
tan road. ‘The old structures have been remodelled and 
new ones built. When the landscape work has been com- 
pleted in the next few days the rear entrance will be 
equally attractive as the front. The new annex is a 
model of modern hotel construction. It is seven stories 
high and has 66 rooms and 66 private bathrooms. All 
except 12 rooms have an ocean view and each room is sup- 
plied with a telephone and steam heat. ‘The turniture of 
the rooms will be of early English style. 
The main floor lobby will be furnished in old Eng- 
lish, the parlor in colonial and the reception room in 
Adam, black and white. Rugs for the public rooms, 
private rooms and halls are designed especially for the 
new hotel and are manufactured by special order. 
The building is connected with the main house bv 
the tea rooms on the east front. 
The many improvements to the property lying on tne 
opposite side of Puritan road will greatly enhance the 
The sea wall has been extended 
some distance along the beach and the lot squared off 
that there is ample room for the wide concrete walks and 
esplanade similar to that overlooking the Charles river in 
Boston. 
The entire rear grounds have been laid out by a 
landscape architect and a broad lawn with handsome trees, 
MME. GEORGE with hats both chic and grand 
Has moved from her old to a newer stand; 
’Twill pay you all to visit her 
At her smart little shop—room one in the Strand. 
Mine. George--Hat Shop 
Lynn 
Room 1, Strand Building 
Phone Lynn 4850 
NORTH SHORE BREEZE and Reminder 
2.) tt Ye ee 
| cu fenen Be 
Sowen'' a faaKa go Be 
i a rT “tape ‘ é 
New Ocean House, Swampscott 
shrubs and flowering plants will soon cover the former 
bare spots. The former service buildings have been 
removed to the northwest section of the New Ocean 
House estate and include a women’s dormitory, bachelors’ 
quarters, men’s dormitory, laundry and engine house. <A 
fireproof garage adjacent to the hotel will be a great bene- 
fit this season. It will have a capacity of 100 cars and 
is to be open for service the entire year. 
The new annex, “Whitehall,” will be used as a win- 
ter resort from Sept. 15 until June 15 of each year. The 
annex will be run independently throughout the year and 
there will be a fixed charge by the day which will include 
apartment, meals and serviée of every kind, valet, shoes, 
etc. Tipping is not permitted, so that a uniform excel- 
lent service is maintained. The New Ocean House will 
open on June 15 with the gathering of the General Feder- 
ation of Women’s clubs of the United States, followed 
by the annual convention of the New England Banker’s 
association and the convention of the Mass. State Phar- 
maceutical association. The house will be open for reg- 
ular guests on June 24 and many reservations already 
have been made. 
THE day has long since gone by when the style shops of 
the smaller cities must follow weeks behind the latest 
fashions. Today the millinery creations in the smaller 
cities are the last word in the head-dresser’s art. Daily 
style service keeps the modiste informed of the hourly 
changes of the great style centers in New York and 
abroad. One of the most Peete appointed and up 
to-date style shops on the North Shore is that of Madame 
George in the Strand Theatre Building, Lynn. 
Among the midsummer styles shown at Madame 
George’s shop are a goodly number of small white shapes. 
These are trimmed with shaded flowers in the lighter 
Hodgkins’ Shoe Store 
26 Manketaotreect 
Lynn, Mass. 
* 
Joseph C. Palmer, Manager Established 1865 
29 
