392 NORTH SHORE BREEZE and Reminder 
The Acme of the Modern Market 
ISITORS to the North Shore this season who heed the 
counsel of all health authorities to “visit the source of 
your food supply” and find their way to the many big 
provision houses supplying the North Shore will find in 
the new J. B. Blood market in Silsbee st., Lynn, the acme 
of the modern sanitary market. ‘The new store is located 
in the heart of Lynn’s business section just a step from 
the B. & M. station. The outward appearance of the new 
structure, which was opened to the public in March, is 
simple in design, the outer walls being of brick and trim- 
med with gray stone. The market proper has two floors 
besides the basement. An adjoining ell on Ellis st. has 
three floors and is the same height as the rest of the 
building. An excellent ventilation system provides a 
steady current of fresh air. 
The floor of the main part of the store is red tile, 
presenting a marked contrast to the marble-topped coun- 
ters of dark hued Circassian walnut and the huge white 
supporting columns. Inverted lighting is used through- 
out. Over one thousand feet of counters are in sight of 
the main entrance. Hydraulic elevators connect each 
counter with the basement and operating plant, and dis- 
plays on the counters are covered with glass. A balcony 
over the main entrance provides spacious rest quarters 
for shoppers and is tastefully furnished. Direct telephone 
connections with the Summer st. store allow shoppers tu 
order from the balcony for delivery from Summer st. 
Comparisons are the method by which a degree of 
perfection may be determined, but they are not always 
safe to make, especially in the case of mercantile estab- 
lishments. However, it is safe to say that nowhere in 
New England can there be found a more completely equip- 
ped, up-to-date food store than the new Silsbee st. market. 
Every department is the last word in efficiency and there 
is nothing too modern nor too novel to have a place ia 
this splendid establishment. Perhaps. the most striking 
thing about the new market is the operating method. 
Fach department, by its direct connection by elevator 
with the basement and the storage rooms above, is kept 
supplied in exact proportion to the demand. This accounts 
for the uniform display and the economy of service. 
On the Ellis street side of the main floor the first 
department as one passes to the right from the main en- 
trance is the fish department. Running water and an 
automatic pipe system for cooling assure absolute fresh- 
ness and cleanliness of the product. All varieties of sea 
food are temptingly displayed in white tile tanks. The 
cutting benches are of ocean-green tile which produces 
a pleasant suggestion in connection with the sea products. 
In glass cases on the left center of the Ellis st. entrance 
and paralleling that street are appetizing displays of meats 
of all kinds. As needed, all meats are sent by the lifts 
fresh from the refrigerating plant on the floor above. 
Departments for tea, coffee and cocoa are found on 
parallel counters and to the rear is a department for 
butter, cheese, eggs, fresh cream and milk. 
tata jet 
To the left of the main entrance is the enclosed 
“COR-RECT”® 
HATTER 
It at Coe’s It’s “Coe-rect’’ 
It “Coe-rect’’ It’s at Coe’s 
FRANK M. COE 
124 MARKET STREET, 
“COE-RECT” 
HABERDASHER 
LYNN, MASS. 
“COE-RECT”- 
nt Fab Bs bet: LO Fs 
cashier’s office and the telephone switchboard. From 
this switchboard telephone connections may be made to 
the various departments of the store. ‘l’o the left of the 
entrance is the demonstration department. On this side 
running toward the rear is one of the most splendid oi 
fruit and vegetable departments of which a_ provision 
store can boast. Here all varieties of fruits and vege- 
tables may be found in season fresh from the garden or 
orchard. In fact there is no seasonal limit to the products 
of this department for in winter hothouse products will 
be provided. The store boasts a complete bakery de- 
partment rivalling the best bakery anywhere, in point 
of variety and excellence of products. The rear of the 
store is devoted to the grocery and canned goods depart- 
ments. 
In a balcony to the rear of the store and opposite the 
rest quarters at the front is the kitchen furnishing depart- 
ment. Here every utensil used in the culinary art may 
be found, the display making a store in itself and pre- 
senting an astonishing array of crockery, graniteware and 
other utensils. 
On the second floor above the market is the replen- 
ishing department and although not open to the public 
its splendid order and spick-and-span neatness are not 
even outranked by the excellent arrangement and cleanli- 
ness of the selling floor below. On this floor are the sto>- 
age and stock rooms, one of the larger for the storage 
of beef having a capacity of more than three carloads. 
There are four great refrigerating rooms and meat cut- 
ting rooms. There is direct connection with the counters 
below eliminating any necessity for portage. On this 
floor the offices of the firm are located. 
In the basement are located the cold storage rooms 
of the dairy department directly connected, as in the case 
of the other departments, with the counters on the floor 
above. On this floor is also located the two big operat- 
ing plants. One operates the hydraulic lifts and the big 
freight elevators which operate from the receiving plat- 
form in the Ellis st. ell to the storage floors; the other 
plant operates the automatic pipe cooling system. 
In the ell is located a small emergency hospital, rest 
rooms for women employes and smoking rooms for the 
men. There are also locker rooms where employes may 
keep their personal effects, a lunch room and a reading 
room. On the ground floor of the ell is the receiving plat- 
form of cement. While it would pay everyone to 
visit this splendid new market, there are doubtless 
those near to Lynn who will avail themselves of 
the unexcelled delivery facilities of the Blood market, 
trusting to the excellent reputation of this old esta- 
blished Lynn firm which has just rounded out its 
35th year. ‘To those farther away on the North Shore 
it is worth a visit, from the viewpoint of education if no 
other. The market is easily accessible by the many splen- 
did North Shore motor roads leading into Lynn as well 
as convenient to the railroad station for those who make 
the visit by rail. 
BAKER, the Family Shoeist 
No. f 
Big feet, Little feet, 
ie bos ert ae y's f 
oes for all the family’s feet 
Can be found at Baker’s in Lynn. Next week No. 2 
BAKER FAMILY BOOT SHOP 
JO1 Munroe Street s s 7 Lyn 
June 2, 1916. 
