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ANNOUNCING THE PUBLICATION OF... 
THE DANIEL LOW 
DIAMOND BOOK 
6¢ E issue this book because so irany |! what is the difference? And is it import- 
of our customers and friends, ant? You are going to invest your money 
having confidence in our integrity and sin- and you want to know what you are buying. 
cerity, have asked us to tell them in a sim- “Yes, there is a difference. And it is 
ple way the real facts about the value of a || jyportant. We are going to tell you the 
diamond. They want to know what they || facts in the simplest, most straightforward 
are buying. way we can. Indeed, we believe this to be 
“Perhaps you, too, are considering the || the most frank and honest statement about 
purchase of a diamond. And perhaps you |) diamonds and their values that any dia- 
have been confused by the terms and the || mond merchant has ever published. We 
conflicting claims used by different dia- || have won the lasting friendship and con- 
mond dealers. If you have shopped you || fidence of thousands of men and women, 
have doubtless puzzled over thé fact that || not only in this country but in every civi!- 
one dealer offered a certain stone for $100, || ized country in the world, by our frank 
say, while another asked $150 or $200 for || and truthful statements to them during 
a stone of the same size and perhaps seem- || our nearly fifty years of selling diamonds 
ing to possess the same qualities. in our Store.and through the mails. What 
“You realize, of course, that there must || we have told these people personally and 
he some difference in the two stones when || in our letters we are printing, for the first 
the difference in price is so great. But || tire, in this book.” 
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So reads the introduction to the Damiel Low Diamond Book—a book that  pre- 
sents the truths of the diamond in a clear, comprehensive manner. In it you will find 
explained the relative importance of color and cutting, also their effect on price. You 
will find that much abused word “perfection” defined, and illustrations are shown 9f 
stone sizes with prices in several grades. Should you be planning to purchase a dia- 
mond you cannot afford to make your selection before reading carefully -the informa- 
tion found in this book. You will find it a help whether purch asing from us or else- 
where. 
TM 
We make no charge for the Diamond Book. <A copy of it may be had at our 
Store or it will be mailed, upon request, to anyone interested in the purchase of a 
diamond. 
Daniel Low & Co. 
Diamond Merchants 
Town House Square Salem, Mass. 
SiN 
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