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The Secret of Successful Giving 
Have you ever noticed that some folks seem to have 
a ‘“‘knack”’ in buying Christmas presentsP No matter how 
much or how little they spend, their gifts seem to be in- 
spirations. And yet Christmas shopping doesn’t seem to 
worry them much. 
What’s the secret? 
Why, merely originality, tempered with good taste. 
They find things that other people never see. Many of 
these fortunate folks, whose “‘knack’”’ is the envy of their 
friends, depend upon our Store or our Year Book. Our 
stock is so large and so varied that they find things that 
a hurried inspection in a crowded store fails to disclose. 
Incidentally, that is one reason that the shoppers with 
a‘‘knack’’ do their Christmas shopping early, before the 
real Christmas rush begins. It is a point worth remember- 
ing, for originality in giving is even more effective than 
costliness. It tends to make the Christmas purse go far- 
ther, and it makes your Christmas gifts more welcome. 
Daniel Low & Co., Inc. 
JEWELERS and SILVERSMITHS 
Salem, Mass. 
F sane November 27, 1914. 
