NORTH SHORE BREEZE 
COUNTING THE COST 
OFTEN wonder,” said a local merchant recently, ‘‘why our bill 
for toll calls isn’t larger each month, when I stop long enough to 
consider the use we make of the telephone, both at the store and at 
home. There isn’t a town where I do business but seems nearer to me 
than even next door. I can beat many competitors by selling my goods 
over the telephone before they can get there by train; I can get into 
every town in New England all in one day, tell about my stock, quote 
my prices, make my deals and sit right here with my eyes on the home 
store all the time. Most of the people I sell to like that way of doing 
business. 
‘‘As for the folks at home, they keep in touch with all their friends 
everywhere, and my daughter at Wellesley isn’t a bit lonely, for she has 
mother’s counsel, and it’s the same way with Bob in Boston. 
“Do you think I would let that telephone out of my reach? No 
siree! It’s not only money in my pocket in my business, but we are in 
the center of a big world of real live people, just because we can call up 
any one, anywhere.”’ 
Every Bell Telephone is 
a Long Distance Station 
NEW. ENGCAND | TELEPHONE 
AND TELEGRAPH COMPANY 
I. W. ROLFE, Manager. 
