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= this be a hearty invitation to you to visit our Retail Store in 
Salem in your quest for Christmas gifts. 
ee eee 
. 
C is our earnest belief that your Christmas shopping will be ac- 
complished with less trouble, less worry, less weariness, and with 
a considerable saving of time and money, if you will bring your shop- 
ping list to our Store first of all. 4 trip to Salem will pay you well. 
We believe this— 
Because our friends tell us it is so. Many of them come 
from Boston, Lynn, Lowell, Lawrence, Newburyport and 
from even greater distances. 
Because we make a special point of searching out things with 
a refreshing originality that sell at moderate prices. Ours is 
one of the largest and most varied gift stocks in the whole 
Country. 
SS 
Cl! 
& 
ECENTLY the Editor of the “Seen in the Shops’ department 
of Vogue visited Salem to see the new things in our Store. 
LS ey 
| This woman is a shopper of the broadest experience. Her busi- 
| ness is to know what the stores in all the big cities of the Country 
f are offering, and to illustrate these things in Vogue. She is con- 
stantly in search of the new and novel. She selected many things 
in our Store—things she had never seen in any store before, even 
in New York. She was able to find these things easily and quickly, 
because everything was on one floor, easy to get at, and plainly 
marked with the price. She was delighted with the result of her 
trip. 
So ss ead 
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AY we not help you, too? Plan your visit early, before,the 
rush begins. It will mean better service, better gifts, and 
a Christmas free from disappointments and last-minute extrava- 
gances. Try it! bx: 
Daniel Low & Co., Ine. 
JEWELERS and SILVERSMITHS 
Salem, Mass. 
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Friday, December 11, 1914. 
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