- 20 
NORTH SHORE BREEZE 
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: Beverly Harms :: ¢ 
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The dance and 
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social given in 
- Marshall’s hall last evening by the 
Beverly Farms Athletic club was 
well attended and thoroughly en- 
_ joyed. 
Samuel F. Cahoon of Needham, a 
- former Farms resident, was here this 
week renewing acquaintances. 
The ‘‘aviation cap’’ knit from 
eiderdown wool has proven a popu- 
. lar fad here among the local fair sex. 
- them. 
- 
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Their spare time is spent in making 
Several intruction parties 
have resulted. 
Boston Globe’s Big Year. 
Boston, Jan 24—By its great and 
solid growth since 1872 the Boston 
Globe has placed this city so that it 
ranks in journalistic circles with 
- London, New York, Paris and Chi- 
- cago. 
The average daily circulation 
of the Globe, selling at two cents per 
copy, last year was 183,720, and for 
_ last December the daily average cir- 
culation was 188,543. For the last 
year the average circulation of the 
- Sunday Globe was 321,878, while for 
-dast December 330,717 copies were 
sold each Sunday. 
The Globe goes i nto the homes of 
the substantial people of Greater 
. Boston and New England, people 
' with money to spend; therefore it is 
_ not to be wondered at that the Globe 
is recognized as the great advertis- 
_ing medium in this section. 
This recognition is proven by the 
fact that the Globe’s advertising re- 
ceipts last year exceeded those of 
any preceeding 12 months. Includ- 
* ing all kinds of advertising, the Globe 
' showed a gain last year of 586,831 
lines over the amount printed in its 
columns in 1909, as it printed 7,922.- 
' 108 lines of advertising. It’s nearest 
Boston competitor printed 5,528,005 
lines of such matter, while the next 
best showing of a Boston newspaper 
Highland Nursery 
(4,000 ft. elevation in the Carolina Mts.) 
The Largest collection of Hardy American Plants in the World. 
At my SALEM BRANCH NURSERY, on the Marblehead Road ~ 
(visitors welcome), | have Specimen Rhododendrons, Kalmias, An- 
dromedas, Azaleas, Leucothces, and Conifers, for quick delivery in 
New England. 
Fall planting gives splendid results. 
dendrons are the best and only absolutely hardy ones. 
Our tried native Rhodo- 
A beautiful - 
illustrated catalog tells how to grow these things successfully. . 
Telephone Salem 820 
was 5,142,480 lines of advertising. 
These figures cover from Jan 1, to 
Dee. 31, 1910. 
In every large city the bulk of the 
small advertisements of the commu- 
nity appear in either one or two of 
its newspapers. The Globe last year 
printed 479,877 separate small ad- 
vertisements of the ‘‘want’’ class a 
gain of 19,412 over what it printed 
the year before and 347,148 more 
than appeared in any other Boston 
paper last year. This was beeause 
results can readily be traced, and 
advertisers know they get results 
from the Globe columns. 
According to the last national cen- 
sus, 1,423,429 persons live within 
Metropolitan Boston, making ‘‘real’’ 
Boston the fourth largest city in the 
country and the tenth largest city in 
the world. Boston is the center of 
the most populous and wealthy com- 
munity in America, and in the Globe 
it has one of the 10 largest newspa- 
per properties in the world. Just 
what the people in this great com- 
munity thick of the Globe is well 
shown by its circulation and _ busi- 
ness showing for the past year. 
Breeze Advertising Pays. 
Telephone or write. 
HARLAN P. KELSEY, Owner, 
Empire Theatre Bidg., 
SALEM, MASS. 
THE PAPER BEST 
Advertising pays if the man that 
has something to sell so regulates - 
his advertisement as to convince the 
people that it is worth buying. 
All the subsitutes for newspaper 
advertising can be easily avoided or 
disregarded by the people the ad- 
vertisers tries hardest to attraet, the 
man or woman that ean afford to 
buy. They do not stand gaping at 
billboards and they do not bother 
with circulars in the mail because 
they are too busy, but their old 
friend, the newspaper, is taken into 
the inmost privacy of the family cir- 
cle. It is discussed at the breakfast 
table and at the supper, it is read at ~ 
leisure in the evening, and its pages 
are scrutinized with the 
born of long habit and discrimin- 
ating taste. 
An advertsement in that newspa- 
per goes into the family cirele and 
cannot be excluded. Welcome be- 
cause it is a part of something else 
that is welcome, and goes there at 
the very time when the occasional 
domestic economical council takes 
place. There is no substitute for 
mewspaper advertising—Allentown 
(Pa.) Item. ; 
= N 
Travelers in America and Abroad ee. 
need American Bankers Association Travelers’ Cheques. 
Self-identifying, Safe, Convenient. 
pleased to explain the system. 
““The Perfect Inter-national Exchange. 
> 
Current at face value in all parts of the globe. 
We issue these cheques and will be 
BEVERLY NATIONAL BANK | 
CAPITA 3 2 a 
BEVERLY, MASS. 
$200,000 
interest © 
